What is RevTrax?
RevTrax operates as a unique digital promotions company, utilizing shopper intelligence to deliver personalized offers in real time across omnichannel solutions. The company's core competency lies in its ability to measure the impact of digital marketing on in-store sales through actual transaction-based attribution data and analytics. Retailers and CPG manufacturers deploy RevTrax's solutions across various devices and channels, including display, social media, email, and search engines. These tailored offers are designed to increase client ROI, enhance consumer engagement, and leverage a valuable shopper insights database. Founded in 2008, RevTrax has also been recognized as one of Crain's "Top 100 Best Places to Work in New York City," highlighting its strong organizational culture alongside its technological prowess.
How much funding has RevTrax raised?
RevTrax has raised a total of $1.4M across 2 funding rounds:
Private Equity
$1.1M
Other Financing Round
$300K
Private Equity (2009): $1.1M, investors not publicly disclosed
Other Financing Round (2011): $300K led by Peter Bordes
Key Investors in RevTrax
Peter Bordes
Peter Bordes, an individual investor, participated in the company's financing round, suggesting a strategic interest in the digital promotions and shopper intelligence sector.
What's next for RevTrax?
The recent major strategic investment in RevTrax, following its substantial enterprise-level funding, positions the company for accelerated scaling and market expansion. This capital injection is expected to fuel further development of its proprietary technology and database assets, enabling clients to optimize marketing investments and gain deeper attribution insights. As RevTrax continues to enhance its omnichannel solutions and expand its reach within the retail and CPG sectors, its focus will likely remain on refining its real-time personalization capabilities and strengthening its position as a leader in data-driven promotional strategies.
See full RevTrax company page
