What is Retention Science?
Retention Science Inc. operates an advanced SaaS marketing platform designed to empower clients by profiling and predicting customer behavior. Leveraging behavioral, transactional, and demographic data, the platform enables businesses to enhance customer engagement and drive repeat purchases through timely and relevant messaging. Founded in 2011 and headquartered in Santa Monica, California, Retention Science is positioned to address the critical need for data-driven customer retention strategies in today's competitive market.
How much funding has Retention Science raised?
Retention Science has raised a total of $9.7M across 3 funding rounds:
Angel/Seed
$2M
Angel/Seed
$750K
Series A
$7M
Angel/Seed (2012): $2M, investors not publicly disclosed
Angel/Seed (2013): $750K led by Forerunner Ventures
Series A (2014): $7M supported by Baroda Ventures, Upfront Ventures, Forerunner Ventures, and Mohr Davidow Ventures
Key Investors in Retention Science
Baroda Ventures
Baroda Ventures is a venture capital firm based in Los Angeles that invests in startups and small businesses, providing capital and support for scaling operations.
Forerunner Ventures
Forerunner Ventures partners with founders to build category-defining companies at the intersection of technology and human behavior, focusing on emerging trends and consumer demands.
Upfront Ventures
Upfront Ventures is a Los Angeles-based venture capital firm that invests in technology businesses, including digital media, SaaS, and consumer internet.
What's next for Retention Science?
The recent major strategic investment in Retention Science signals a pivotal phase for the company, likely aimed at scaling operations, expanding its technological capabilities, and broadening its market reach. This infusion of capital, following its Series A funding, suggests a move towards solidifying its market leadership and further developing its predictive analytics and customer engagement solutions. The company is poised to enhance its platform's intelligence and deliver more sophisticated tools for businesses seeking to optimize customer lifetime value.
See full Retention Science company page
