What is Retention Science?
Retention Science Inc. operates an automated SaaS marketing platform designed to enhance customer engagement and purchasing behavior. By analyzing behavioral, transactional, and demographic data, the platform enables clients to profile and predict customer actions. This allows for the delivery of timely and relevant messaging to keep customers engaged. Incorporated in 2011 and based in Santa Monica, California, Retention Science focuses on leveraging data analytics to foster customer loyalty and drive repeat business, positioning itself as a key player in the customer relationship management and marketing automation space.
How much funding has Retention Science raised?
Retention Science has raised a total of $9.7M across 3 funding rounds:
Angel/Seed
$2M
Angel/Seed
$750K
Series A
$7M
Angel/Seed (2012): $2M, investors not publicly disclosed
Angel/Seed (2013): $750K led by Forerunner Ventures
Series A (2014): $7M supported by Upfront Ventures, Forerunner Ventures, Mohr Davidow Ventures, and Baroda Ventures
Key Investors in Retention Science
Forerunner Ventures
Forerunner Ventures partners with founders to build category-defining companies at the intersection of technology and human behavior. They focus on identifying emerging technology trends and consumer demands to invest in innovative startups.
Upfront Ventures
Upfront Ventures is a venture capital firm located in Los Angeles that focuses on investing in technology businesses. Their investment areas include digital media, SaaS, consumer internet, and retail innovation.
Mohr Davidow Ventures
Moor Davidow Ventures specializes in innovative tools aimed at enhancing productivity and streamlining processes. The company focuses on supporting entrepreneurs who recognize significant market opportunities and are driven to pursue them.
What's next for Retention Science?
The substantial enterprise-level funding and recent strategic investment indicate that Retention Science is in a significant growth phase, likely focused on scaling its operations and expanding its market reach. The company's emphasis on predictive analytics for customer behavior suggests a strategic direction towards deepening its technological capabilities and enhancing its platform's predictive accuracy. Future developments may involve further integration of AI and machine learning to refine customer segmentation and personalization strategies, aiming to solidify its position as a leader in customer retention solutions.
See full Retention Science company page
