What is Retail Aware?
Retail Aware assists brands, retailers, and their partners in monitoring shopper behavior within physical stores through real-time data analytics. Established in 2018 and based in Omaha, Nebraska, the company provides critical insights into consumer interactions, enabling businesses to optimize store layouts, marketing efforts, and overall customer experience. This focus on actionable in-store intelligence positions Retail Aware as a key player in the evolving retail technology landscape.
How much funding has Retail Aware raised?
Retail Aware has raised a total of $4.1M across 2 funding rounds:
Debt
$55K
Unspecified
$4M
Debt (2021): $55K with participation from PPP
Unspecified (2021): $4M led by Lofty Ventures, Company First, Cleveland Avenue, First Mile, Relish Works, and Bridge Investments
Key Investors in Retail Aware
Lofty Ventures
Lofty Ventures is an investment firm focused on supporting Chicago's entrepreneurial ecosystem by connecting founders with resources and opportunities. The firm has a diverse portfolio that includes 88 startups, with a significant emphasis on supporting underrepresented founders.
Cleveland Avenue
Cleveland Avenue is a global venture capital firm that invests in lifestyle consumer brands and technology companies that disrupt large markets. They provide financial resources, expertise, and holistic business support to help portfolio companies grow and innovate.
First Mile
Taking advantage of our solid technical knowledge and skills based on Ethernet and Optical transmission, First Mile is able to effectively meet the requirements of carriers, enterprises, as well as industrial grade Ethernet users. We can offer a complete portfolio of 1G/10G media conver, 1G/10G/40G/100G transponder, industrial networking products and broadband access products over any wire.
What's next for Retail Aware?
The recent major strategic investment suggests Retail Aware is poised for accelerated scaling and market expansion. This capital infusion will likely be directed towards enhancing its data analytics platform, expanding its sales and marketing reach, and potentially exploring new technological integrations. The company's ability to capture and interpret real-time shopper data is increasingly valuable in an era where understanding the in-store customer journey is paramount for competitive advantage.
See full Retail Aware company page
