What is Retail Aware?
Founded in 2018 and headquartered in Omaha, Nebraska, Retail Aware provides a sophisticated platform that enables brands, retailers, and their strategic partners to monitor in-store shopper behavior in real time. By bridging the gap between digital analytics and physical store performance, the company offers granular insights that drive operational efficiency and enhance the consumer experience. As the retail industry undergoes a digital transformation, Retail Aware serves as a critical infrastructure provider, helping stakeholders optimize merchandising, staffing, and inventory management through precise, data-backed intelligence.
How much funding has Retail Aware raised?
Retail Aware has raised a total of $4.1M across 2 funding rounds:
Debt
$55K
Unspecified
$4M
Debt (2021): $55K with participation from PPP
Unspecified (2021): $4M led by Lofty Ventures, Relish Works, First Mile, Cleveland Avenue, Bridge Investments, and Company First
Key Investors in Retail Aware
Cleveland Avenue
A global venture capital firm that invests in lifestyle consumer brands and technology companies, providing holistic business support to disrupt large markets.
Lofty Ventures
An investment firm focused on supporting the entrepreneurial ecosystem by connecting founders with essential resources and fostering community collaboration.
Relish Works
A specialized firm focused on solving complex problems within the foodservice industry through accelerator programs and innovative technology platforms.
What's next for Retail Aware?
The infusion of capital from this recent financing round is expected to catalyze Retail Aware's product development roadmap and market penetration efforts. By leveraging the expertise of its diverse investor base, the company is well-positioned to scale its sensor-based technology and expand its footprint across global retail chains. Future strategic initiatives will likely focus on deepening the integration of its behavioral data with existing enterprise resource planning systems, thereby solidifying its role as an indispensable partner for retailers seeking to maintain a competitive edge in an increasingly omnichannel marketplace.
See full Retail Aware company page
