What is Reputation?
Founded in 2013 and headquartered in Redwood City, CA, Reputation.com, Inc. operates as an online reputation management (ORM) technology firm. Its Software-as-a-Service (SaaS) platform is designed to support US and global businesses in enhancing their operational efficiency, improving their online reputation, and ultimately driving increased visits and revenue. The company's focus on reputation management positions it as a key player in helping businesses navigate the digital landscape.
How much funding has Reputation raised?
Reputation has raised a total of $268.3M across 8 funding rounds:
Series B
$4.7M
Series C
$15M
Series D
$41M
Private Equity
$20M
Private Equity
$30M
Debt
$5M
Other Financing Round
$150M
Series B (2009): $4.7M led by Uncork Capital and Bessemer Venture Partners
Series C (2010): $15M supported by Bessemer Venture Partners, Icon Ventures, and Kleiner Perkins Caufield & Byers
Series D (2011): $41M featuring Kleiner Perkins Caufield & Byers, Insight Venture Partners, Bessemer Venture Partners, Icon Ventures, August Capital, and Floodgate Fund
Private Equity (2017): $20M backed by August Capital, Bessemer Venture Partners, Icon Ventures, Ascension Ventures, Focus Ventures, and Kleiner Perkins
Private Equity (2019): $30M with participation from Ascension Ventures, Heritage Group, River City Ventures, August Capital, Industry Ventures, Bessemer Ventures, Kleiner Perkins, Icon Ventures, and Akkadian Ventures
Debt (2020): $5M led by PPP
Other Financing Round (2022): $150M supported by Marlin Equity Partners
Key Investors in Reputation
Marlin Equity Partners
Marlin Equity Partners is a global investment firm founded in 2005, headquartered in Hermosa Beach, California, specializing in private equity.
Ascension Ventures
Ascension Ventures is a strategic healthcare venture firm that invests on behalf of leading community health systems, focusing on transforming the healthcare industry.
Kleiner Perkins
Kleiner Perkins is a venture capital firm that invests in early and growth-stage technology and life science companies, providing capital and operational support from seed through IPO.
What's next for Reputation?
The recent major strategic investment in Reputation.com, Inc. signals a pivotal moment for the company, likely enabling accelerated expansion of its SaaS platform and market reach. This infusion of capital, following a history of significant funding rounds including private equity and various debt financing, suggests a strategic push towards scaling operations and potentially exploring new technological advancements in reputation intelligence. The company's trajectory indicates a strong focus on solidifying its leadership in the ORM space and capitalizing on the growing demand for robust online reputation solutions.
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