What is Reputation?
Founded in 2013 and headquartered in Redwood City, California, Reputation provides a sophisticated SaaS platform designed to help businesses manage their online reputation and drive revenue. By offering tools for operational improvement and customer feedback analysis, the company enables organizations to maintain a competitive edge in an increasingly digital marketplace. Reputation serves a diverse client base, ranging from local businesses to large-scale global enterprises, positioning itself as an essential partner for brand management and customer experience optimization.
How much funding has Reputation raised?
Reputation has raised a total of $268.3M across 8 funding rounds:
Series B
$4.7M
Series C
$15M
Series D
$41M
Private Equity
$20M
Private Equity
$30M
Debt
$5M
Other Financing Round
$150M
Series B (2009): $4.7M led by Uncork Capital and Bessemer Venture Partners
Series C (2010): $15M supported by Kleiner Perkins Caufield & Byers, Icon Ventures, and Bessemer Venture Partners
Series D (2011): $41M featuring Bessemer Venture Partners, August Capital, Kleiner Perkins Caufield & Byers, Icon Ventures, Insight Venture Partners, and Floodgate Fund
Private Equity (2017): $20M backed by Focus Ventures, Bessemer Venture Partners, Icon Ventures, Kleiner Perkins, Ascension Ventures, and August Capital
Private Equity (2019): $30M with participation from August Capital, Icon Ventures, Akkadian Ventures, Industry Ventures, Heritage Group, River City Ventures, Kleiner Perkins, Bessemer Ventures, and Ascension Ventures
Debt (2020): $5M led by PPP
Other Financing Round (2022): $150M supported by Marlin Equity Partners
Key Investors in Reputation
Bessemer Venture Partners
A historic venture capital firm with a global presence, specializing in supporting companies from early stages through to maturity.
Kleiner Perkins
A premier venture capital firm that invests in early and growth-stage technology companies, providing both capital and operational expertise.
Icon Ventures
An early-stage venture capital fund focused on building transformative, AI-native companies that create enduring industry value.
What's next for Reputation?
Following this major strategic investment, Reputation is well-positioned to accelerate its product development and expand its footprint in the enterprise software market. The company's focus remains on leveraging its platform to provide actionable insights that drive business outcomes. As the demand for comprehensive reputation management tools continues to rise, the firm is expected to utilize this capital to enhance its technological capabilities, potentially exploring new AI-driven features to maintain its leadership in the ORM space. The ongoing support from institutional investors signals strong confidence in the company's long-term scalability and its ability to navigate the complexities of the modern digital economy.
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