What is Reputation?
Founded in 2013 and headquartered in Redwood City, California, Reputation provides a comprehensive SaaS platform designed to help organizations manage their online presence and customer feedback loops. By integrating operational data with sentiment analysis, the company enables businesses to drive revenue growth and improve service delivery. The firm has evolved from its early-stage roots into a mature enterprise technology provider, consistently attracting high-profile venture capital and private equity backing to fuel its product innovation and market expansion strategies.
How much funding has Reputation raised?
Reputation has raised a total of $268.3M across 8 funding rounds:
Series B
$4.7M
Series C
$15M
Series D
$41M
Private Equity
$20M
Private Equity
$30M
Debt
$5M
Other Financing Round
$150M
Series B (2009): $4.7M led by Bessemer Venture Partners and Uncork Capital
Series C (2010): $15M supported by Kleiner Perkins Caufield & Byers, Bessemer Venture Partners, and Icon Ventures
Series D (2011): $41M featuring Bessemer Venture Partners, Icon Ventures, Insight Venture Partners, Kleiner Perkins Caufield & Byers, August Capital, and Floodgate Fund
Private Equity (2017): $20M backed by Kleiner Perkins, August Capital, Focus Ventures, Ascension Ventures, Bessemer Venture Partners, and Icon Ventures
Private Equity (2019): $30M with participation from Industry Ventures, August Capital, River City Ventures, Kleiner Perkins, Ascension Ventures, Heritage Group, Icon Ventures, Bessemer Ventures, and Akkadian Ventures
Debt (2020): $5M led by PPP
Other Financing Round (2022): $150M supported by Marlin Equity Partners
Key Investors in Reputation
Bessemer Venture Partners
A long-standing venture capital firm with a global footprint, Bessemer has been a consistent partner in Reputation's growth, providing deep operational expertise and strategic guidance since the company's early stages.
Kleiner Perkins
A premier venture capital firm known for backing transformative technology companies, Kleiner Perkins provides the capital and network necessary to scale enterprise software businesses from inception through to market maturity.
Icon Ventures
An early-stage venture capital fund based in Palo Alto that specializes in AI-native companies, offering deep expertise in building enduring value within the evolving digital ecosystem.
What's next for Reputation?
With the support of its latest strategic investment, Reputation is well-positioned to deepen its technological moat, particularly in the realms of AI-driven sentiment analysis and automated operational improvements. The company's growth trajectory, supported by a diverse syndicate of institutional investors, suggests a focus on long-term value creation and potential market consolidation. As the demand for sophisticated reputation management tools continues to rise among global enterprises, Reputation is expected to leverage its robust capital base to enhance its platform capabilities, expand its global footprint, and maintain its leadership in the ORM technology space.
See full Reputation company page
