What is Repeat?
Founded in 2018, Repeat operates as a specialized platform designed to empower CPG brands by streamlining the replenishment process and fostering long-term customer loyalty. By integrating directly into the brand's digital storefront, the platform identifies the optimal timing for re-engagement, effectively turning one-time buyers into recurring customers. This focus on the post-purchase experience addresses a critical pain point for direct-to-consumer businesses, positioning Repeat as an essential tool for brands aiming to maximize customer lifetime value in an increasingly crowded market.
How much funding has Repeat raised?
Repeat has raised a total of $7.5M across 2 funding rounds:
Angel/Seed
$1.5M
Series A
$6M
Angel/Seed (2020): $1.5M with participation from Act One Ventures, Mucker Capital, Harlem Capital Partners, and Techstars
Series A (2021): $6M led by Battery Ventures, Harlem Capital Partners, and Mucker Capital
Key Investors in Repeat
Battery Ventures
Battery Ventures is a global investment firm that partners with exceptional founders to build category-defining businesses across software, enterprise infrastructure, and online marketplaces.
Harlem Capital Partners
Harlem Capital is a venture capital firm dedicated to supporting the next generation of diverse entrepreneurs, focusing on creating a new generation of winners in the business landscape.
Mucker Capital
Mucker Capital specializes in early-stage funding for startups located outside of Silicon Valley, providing hands-on guidance and expertise to help founders build sustainable, long-term businesses.
What's next for Repeat?
With the recent capital injection, Repeat is expected to prioritize the expansion of its product suite and the enhancement of its data-driven re-engagement algorithms. As the company moves beyond its initial scaling phase, the focus will likely shift toward deepening integrations with major e-commerce platforms and expanding its reach into new market segments. By leveraging the expertise of its high-profile investor base, Repeat is poised to solidify its role as a foundational layer in the modern CPG tech stack, driving sustainable growth for its brand partners through sophisticated automation and behavioral insights.
See full Repeat company page
