What is Repeat?
Founded in 2018, Repeat operates as a specialized platform designed to optimize the post-purchase experience for CPG brands. By leveraging data-driven insights, the company enables brands to streamline the reordering process, effectively transforming one-time buyers into loyal, repeat customers. In an increasingly competitive e-commerce landscape, Repeat provides the essential infrastructure for brands to maintain direct relationships with their consumers, thereby increasing lifetime value and reducing customer acquisition costs. Their market position is defined by a unique intersection of vertical SaaS capabilities and consumer-centric retail technology.
How much funding has Repeat raised?
Repeat has raised a total of $7.5M across 2 funding rounds:
Angel/Seed
$1.5M
Series A
$6M
Angel/Seed (2020): $1.5M with participation from Mucker Capital, Harlem Capital Partners, Act One Ventures, and Techstars
Series A (2021): $6M led by Harlem Capital Partners, Mucker Capital, and Battery Ventures
Key Investors in Repeat
Mucker Capital
Mucker Capital is a venture capital firm that specializes in Seed and Series A funding for startups located outside of Silicon Valley, providing hands-on guidance to help founders build sustainable businesses.
Harlem Capital Partners
Harlem Capital is a venture capital firm dedicated to supporting the next generation of entrepreneurs, with a specific focus on empowering Black and Latino founders.
Battery Ventures
Battery Ventures is a global investment firm that partners with exceptional founders to develop category-defining businesses across software, enterprise infrastructure, and online marketplaces.
What's next for Repeat?
With the recent influx of capital, Repeat is well-positioned to accelerate its product development roadmap and expand its footprint within the CPG ecosystem. The strategic focus will likely shift toward enhancing its automation capabilities and deepening integrations with major e-commerce platforms to provide a seamless reordering experience at scale. As the company moves into its next phase of growth, the emphasis will remain on scaling its enterprise-level offerings and solidifying its role as a critical partner for brands seeking to optimize their digital retail strategy. The backing from seasoned venture firms suggests a long-term commitment to building a category-defining business in the retail technology space.
See full Repeat company page
