What is Refract?
Refract offers a sophisticated platform designed to analyze sales conversations, identifying key revenue-defining moments to help sales teams improve performance and close more deals. By profiling every call and demo, Refract reveals the underlying patterns of successful outcomes. Sales leaders and individual representatives leverage Refract for accelerated development, enabling them to learn from top-performing peers and access 'conversation-triggered' learning resources. The platform integrates seamlessly with a wide array of sales tools, including Hubspot, Aircall, Salesloft, and Zoom, demonstrating its commitment to a connected sales ecosystem.
How much funding has Refract raised?
Refract has raised a total of $630K across 1 funding round:
Unspecified
$630K
Unspecified (2017): $630K with participation from Mercia Fund Management and North East Technology Fund
Key Investors in Refract
Mercia Fund Management
Mercia Fund Management is a UK-based venture capital firm specializing in technology investments, operating within the Venture Capital & Private Equity sector.
North East Technology Fund
The North East Technology Fund is a venture capital fund focused on investing in technology businesses with high potential in the North East of England, capable of investing from early stage to mature businesses.
What's next for Refract?
The substantial enterprise-level funding context suggests Refract is poised for significant scaling and market expansion. This strategic backing will likely fuel further product development, enhance its analytics capabilities, and broaden its market reach. The company's focus on data-driven insights into sales conversations positions it to capitalize on the growing demand for tools that optimize sales team effectiveness and provide measurable improvements in closing rates.
See full Refract company page
