What is Reformation?
Reformation operates as a prominent fashion brand with a strong commitment to sustainability. The company's online presence features an extensive collection of women's apparel, encompassing dresses, bridal wear, activewear, and accessories. Its design philosophy centers on creating stylish, feminine silhouettes using eco-friendly materials, rescued deadstock fabrics, and repurposed vintage clothing. This dedication to sustainable practices positions Reformation as a leader in the conscious fashion movement, appealing to a growing demographic of environmentally aware consumers.
How much funding has Reformation raised?
Reformation has raised a total of $37M across 2 funding rounds:
Series A
$12M
Series B
$25M
Series A (2015): $12M with participation from 14W and Stripes Group
Series B (2017): $25M led by 14W and Stripes Group
Key Investors in Reformation
14W
14W is an investor that has participated in Reformation's funding rounds. Their involvement suggests a focus on companies with strong brand potential and growth opportunities within the consumer sector.
Stripes Group
Stripes Group is a leading growth equity firm based in New York City, specializing in branded consumer and software companies. Their investment in Reformation highlights a strategic focus on fueling the growth of market-leading businesses with significant potential.
What's next for Reformation?
The recent major strategic investment signals Reformation's readiness for its next phase of expansion and operational enhancement. With a solid foundation built on sustainable practices and a clear market niche, the company is well-positioned to leverage this capital for scaling its operations, potentially exploring new product lines, and further solidifying its global brand presence. The consistent backing from investors like 14W and Stripes Group suggests a strong belief in Reformation's business model and its capacity for sustained growth within the competitive fashion industry.
See full Reformation company page
