What is Reelgood?
Founded in 2015 by David Sanderson, Reelgood operates as a comprehensive discovery platform and metadata provider for the streaming industry. The company serves a dual purpose: providing consumers with a centralized interface to track and watch content across disparate services, and offering Reelgood for Business, a robust B2B arm that supplies deep-linked metadata and availability data to major industry players. The strategic acquisition of Guidebox in 2018 significantly enhanced its data infrastructure, allowing the firm to power content discovery for major platforms like Roku and Metacritic. This dual-sided business model positions Reelgood as an essential utility in an era of content saturation, where discoverability is as critical as the content itself.
How much funding has Reelgood raised?
Reelgood has raised a total of $6.8M across 1 funding round:
Series A
$6.8M
Series A (2019): $6.8M with participation from August Capital and Runa Capital
Key Investors in Reelgood
August Capital
August Capital is a venture capital firm that prioritizes a high-touch, selective investment strategy, focusing on providing deep operational support to transformative technology enterprises.
Runa Capital
Runa Capital is an international venture firm specializing in deep tech and software, with a robust portfolio spanning Europe and North America and a growing focus on quantum technologies.
What's next for Reelgood?
With the capital secured through its latest financing round, Reelgood is well-positioned to deepen its investment in predictive analytics and metadata precision. As the streaming market continues to consolidate, the company's ability to provide actionable business intelligence will likely become a primary driver of its valuation. Future strategic initiatives will likely focus on expanding its B2B footprint, integrating more sophisticated recommendation engines, and potentially exploring new monetization avenues within the advertising-supported video on demand (AVOD) sector. By leveraging its proprietary data sets, Reelgood aims to remain the backbone of content navigation for both end-users and enterprise partners alike.
See full Reelgood company page
