What is Reeco?
Reeco operates as the leading AI-driven procure-to-play platform tailored for the hospitality industry. It revolutionizes how hotels manage their procurement, inventory, and accounts payable processes. By integrating purchasing, receiving, recipe management, inventory control, and accounts payable onto a single, seamless platform, Reeco effectively eliminates manual tasks, optimizes operational workflows, and empowers staff to concentrate on core business functions. The platform's comprehensive connectivity across procurement and back-of-house operations is designed to reduce costs, enhance efficiency, and ultimately improve profit margins for operators.
How much funding has Reeco raised?
Reeco has raised a total of $25M across 2 funding rounds:
Angel/Seed
$10M
Series A
$15M
Angel/Seed (2023): $10M with participation from One Joule Ventures and Net Capital Ventures
Series A (2025): $15M led by Aleph, Net Capital Ventures, and Joule Ventures
Key Investors in Reeco
Aleph
Aleph is an early-stage venture capital fund that partners with Israeli entrepreneurs to scale companies into globally recognized brands. They are sector-agnostic and have a diverse portfolio including fintech, AI, and consumer applications.
Net Capital Ventures
Net Capital Ventures is a strategic investment firm backed by Israeli family offices, focusing on transformative and disruptive technologies. They actively support early-stage companies and are known for their flexibility in assisting investments through later stages.
Joule Ventures
Joule Ventures is a first-check fund supporting Israeli founders commercializing enterprise-grade solutions in U.S. markets, with a focus on sectors like AI, Fintech, and Cyber Security. They emphasize strong partnerships to accelerate commercialization.
What's next for Reeco?
With the recent major strategic investment and substantial overall capital backing, Reeco is poised for accelerated growth and further platform development. This significant financing is expected to fuel expansion into new markets, enhance its AI capabilities, and broaden its service offerings within the hospitality technology landscape. The company's strategic objective is likely to solidify its position as the indispensable solution for operational efficiency and cost management in the hotel industry, leveraging its integrated platform to drive deeper value for its clients.
See full Reeco company page
