What is Reeco?
Reeco operates as a sophisticated AI-driven procure-to-play platform specifically engineered for the hospitality industry. The company addresses the systemic inefficiencies inherent in traditional back-of-house operations by unifying purchasing, receiving, recipe management, inventory control, and accounts payable into a single, cohesive digital ecosystem. By automating these labor-intensive manual processes, Reeco enables hospitality teams to optimize their supply chain, reduce operational overhead, and significantly enhance profit margins. Its market position is defined by its ability to provide a seamless, end-to-end solution that replaces fragmented legacy systems with a modern, data-centric architecture.
How much funding has Reeco raised?
Reeco has raised a total of $25M across 2 funding rounds:
Angel/Seed
$10M
Series A
$15M
Angel/Seed (2023): $10M with participation from One Joule Ventures and Net Capital Ventures
Series A (2025): $15M led by Net Capital Ventures, Joule Ventures, and Aleph
Key Investors in Reeco
Net Capital Ventures
Net Capital Ventures is a strategic investment firm backed by Israeli family offices, focusing on transformative and disruptive technologies that address significant global challenges.
Joule Ventures
Joule Ventures is a first-check fund that supports Israeli founders who are commercializing enterprise-grade solutions in U.S. markets, with a focus on AI and data enablement.
Aleph
Aleph is an early-stage venture capital fund that partners with Israeli entrepreneurs to help scale them into large, meaningful companies and globally recognized brands.
What's next for Reeco?
With the successful closure of this major strategic investment, Reeco is poised to accelerate its product roadmap and scale its enterprise sales operations. The company's strategic focus will likely center on deepening its AI capabilities to provide predictive analytics for inventory demand, thereby reducing waste and improving procurement accuracy for large-scale hospitality groups. As the industry continues to prioritize digital transformation, Reeco is strategically aligned to capture significant market share by offering a robust, scalable platform that addresses the complex needs of modern hotel management. Future growth will likely involve expanding its integration ecosystem to connect with broader financial and ERP systems, further embedding the platform into the core operational workflows of its clients.
See full Reeco company page
