What is RedTrack?
Founded in 2017 and headquartered in Vilnius, Lithuania, RedTrack has established itself as a premier ad tracking and analytics software tool. Its platform is designed to serve the complex needs of media buyers and affiliate marketers, offering robust capabilities for campaign management, performance analysis, and data-driven optimization. The company's focus on providing actionable insights aims to empower businesses to enhance their advertising ROI and streamline their marketing operations.
How much funding has RedTrack raised?
RedTrack has raised a total of $3.2M across 1 funding round:
Series A
$3.2M
Series A (2024): $3.2M with participation from Iron Wolf Capital, InstaVC, and LeadVenture
Key Investors in RedTrack
Iron Wolf Capital
Iron Wolf Capital is a venture capital firm specializing in early-stage AI and deep tech startups in the Baltics and diaspora, known for leading investment rounds and actively contributing to the innovation ecosystem.
InstaVC
InstaVC provides a comprehensive Video Collaboration suite for various industries, including enterprise and healthcare, focusing on secure video conferencing and customizable video infrastructure solutions.
LeadVenture
LeadVenture is a market leader in digital dealer solutions, offering online retailing, e-commerce, and digital marketing services across multiple industries, primarily serving over 55,000 dealer customers in North America.
What's next for RedTrack?
With this major strategic investment, RedTrack is poised for accelerated growth and further development of its innovative tracking and analytics solutions. The company is expected to leverage this capital to expand its market reach, enhance its technological infrastructure, and potentially explore new verticals within the digital advertising ecosystem. This funding round signals a strong commitment to scaling operations and solidifying its position as a leader in the ad tech space.
See full RedTrack company page
