What is RedTrack?
Founded in 2017 and based in Vilnius, Lithuania, RedTrack specializes in providing advanced ad tracking and analytics software solutions tailored for media buying and affiliate marketing operations. Its platform is designed to offer robust tools for campaign management, performance measurement, and data analysis, enabling businesses to optimize their advertising spend and maximize return on investment. The company's focus on delivering a top-tier tool for media buyers and affiliates positions it as a key technology provider in the digital advertising ecosystem.
How much funding has RedTrack raised?
RedTrack has raised a total of $3.2M across 1 funding round:
Series A
$3.2M
Series A (2024): $3.2M with participation from LeadVenture, Iron Wolf Capital, and InstaVC
Key Investors in RedTrack
LeadVenture
LeadVenture is a market leader in digital dealer solutions, offering e-commerce, digital marketing, and e-catalog services across various industries, primarily serving over 55,000 dealer customers in North America and beyond.
Iron Wolf Capital
Iron Wolf Capital is a venture capital firm focused on investing in early-stage AI and deep tech startups in the Baltics and diaspora, typically leading rounds between EUR 0.5-2M and emphasizing ESG principles.
InstaVC
InstaVC provides a comprehensive suite of secure video collaboration tools for enterprise, education, and healthcare sectors, offering customizable video infrastructure solutions and APIs with over 15 years of global experience.
What's next for RedTrack?
With the recent major strategic investment, RedTrack is poised for accelerated growth and further development of its innovative tracking and analytics platform. This substantial capital infusion, part of its $3.2M in total funding, suggests a strategic move towards scaling operations, expanding market reach, and potentially enhancing its technological capabilities. The company's trajectory indicates a strong focus on solidifying its market leadership and continuing to serve the evolving needs of the digital advertising industry.
See full RedTrack company page
