What is REDO?
Headquartered in Draper, Utah, and founded in 2022, REDO provides an integrated post-purchase platform for direct-to-consumer brands and online retailers. The company's suite of tools aims to streamline operations and enhance the shopper experience after checkout. Key offerings include returns and exchanges management, advanced order tracking, package protection, AI-driven customer support, order fulfillment services, and integrated email and SMS marketing capabilities. REDO's unique model allows merchants to offer optional return coverage at the point of sale, thereby mitigating refund losses and encouraging exchanges over returns. The platform seamlessly integrates with major ecommerce systems, including Shopify, consolidating multiple point solutions into a unified offering.
How much funding has REDO raised?
REDO has raised a total of $107M across 3 funding rounds:
Seed
$2M
Series A
$24M
Series B
$81M
Seed (2022): $2M, investors not publicly disclosed
Series A (2024): $24M, investors not publicly disclosed
Series B (2026): $81M supported by Pelion Venture Partners, Cervin Ventures, and Smash Capital
Key Investors in REDO
Pelion Venture Partners
Pelion Venture Partners is a venture capital firm that manages a portfolio of funds, focusing on investment solutions for its clients. They offer a range of services tailored to meet the needs of investors, aiming to cater to both institutional and individual clients seeking diversified investment opportunities.
Cervin Ventures
Cervin Ventures is an early-stage fund that invests in entrepreneurs disrupting the enterprise application, infrastructure, and tools sectors, providing strategic guidance and leveraging a vast network of experts to support business and product strategies.
Smash Capital
Smash Capital is a growth equity firm specializing in investing in consumer, internet, and enterprise software businesses, partnering with founders to build iconic brands and offering exceptional capabilities in brand and media for technology companies.
What's next for REDO?
The recent major strategic investment signifies REDO's transition into a scaling phase, likely to fuel further product development, market expansion, and enhanced customer acquisition efforts. With a comprehensive post-purchase platform addressing critical needs for online retailers, REDO is well-positioned to capitalize on the growing demand for seamless customer experiences beyond the initial transaction. Future growth will likely involve deepening integrations, expanding AI capabilities, and potentially exploring new verticals within the ecommerce ecosystem. The company's ability to consolidate disparate post-purchase functions into a single, efficient suite positions it as a key player in optimizing operational efficiency and customer loyalty for online brands.
See full REDO company page
