What is REDO?
Headquartered in Draper, Utah, Redo Tech, Inc. provides a comprehensive post-purchase ecosystem designed to streamline operations for online retailers. The platform addresses key pain points in the ecommerce lifecycle, including returns and exchanges management, package protection, and AI-driven customer support. By integrating directly with major platforms like Shopify, Redo enables merchants to offer value-added services at checkout, effectively reducing refund losses while simultaneously driving customer loyalty through enhanced post-purchase transparency. The company's model is built on the premise that the post-checkout experience is a critical touchpoint for brand differentiation and operational efficiency.
How much funding has REDO raised?
REDO has raised a total of $107M across 3 funding rounds:
Seed
$2M
Series A
$24M
Series B
$81M
Seed (2022): $2M, investors not publicly disclosed
Series A (2024): $24M, investors not publicly disclosed
Series B (2026): $81M supported by Pelion Venture Partners, Cervin Ventures, and Smash Capital
Key Investors in REDO
Pelion Venture Partners
Pelion Venture Partners manages a diverse portfolio of funds, providing strategic investment solutions to both institutional and individual clients seeking diversified opportunities in the technology sector.
Cervin Ventures
Cervin is an early-stage fund focused on disrupting enterprise applications and infrastructure, partnering with visionaries to provide strategic guidance and go-to-market support.
Smash Capital
Smash Capital is a growth equity firm specializing in consumer and enterprise software, leveraging deep operational experience to help category-defining companies scale into iconic brands.
What's next for REDO?
With the successful closure of this Series B round, Redo is well-positioned to accelerate its product development and market expansion efforts. The strategic backing from experienced venture firms suggests a focus on scaling its enterprise-grade infrastructure to support larger retail clients. Moving forward, the company is expected to deepen its integration capabilities and potentially expand its suite of AI-powered tools to further automate the complexities of order fulfillment and customer engagement. As the ecommerce sector continues to prioritize retention over acquisition, Redo's ability to provide a seamless, unified post-purchase experience will likely remain a key driver of its long-term value proposition and market dominance.
See full REDO company page
