What is REDO?
Headquartered in Draper, Utah, REDO provides an integrated post-purchase platform designed to streamline operations for online retailers. The company addresses critical pain points in the ecommerce lifecycle, including returns and exchanges management, order tracking, and AI-powered customer support. By offering merchants the ability to provide return coverage at checkout, REDO effectively mitigates refund losses while simultaneously driving customer retention. Its platform, which integrates seamlessly with major systems like Shopify, serves as a comprehensive solution for brands looking to optimize their post-checkout workflows and enhance overall shopper satisfaction.
How much funding has REDO raised?
REDO has raised a total of $107M across 3 funding rounds:
Seed
$2M
Series A
$24M
Series B
$81M
Seed (2022): $2M, investors not publicly disclosed
Series A (2024): $24M, investors not publicly disclosed
Series B (2026): $81M supported by Smash Capital, Pelion Venture Partners, and Cervin Ventures
Key Investors in REDO
Smash Capital
Smash Capital is a growth equity firm that specializes in investing in consumer, internet, and enterprise software businesses, focusing on partnering with world-class founders to build iconic brands.
Pelion Venture Partners
Pelion Venture Partners manages a portfolio of funds, focusing on investment solutions for institutional and individual clients seeking diversified opportunities in the technology sector.
Cervin Ventures
Cervin is an early stage fund that invests in entrepreneurs disrupting the enterprise application, infrastructure, and tools sectors, providing strategic guidance to product visionaries.
What's next for REDO?
With this latest infusion of capital, REDO is positioned to accelerate its product development and expand its market reach. The strategic focus will likely center on deepening its AI capabilities and broadening its suite of marketing tools to further consolidate its position as a category-defining enterprise software provider. As the company scales, it will leverage the expertise of its investment partners to refine its go-to-market strategy and continue supporting the complex needs of both mid-market and enterprise-level ecommerce brands. The focus remains on operational efficiency and the continued evolution of the post-purchase ecosystem.
See full REDO company page
