What is Redfin?
Founded in 2004 and headquartered in Seattle, Washington, Redfin operates as a technology-powered real estate brokerage. The company distinguishes itself by integrating proprietary software with a team of licensed agents to provide a more efficient, transparent, and cost-effective experience for home buyers and sellers. By shifting the traditional brokerage paradigm toward a digital-first approach, Redfin has established itself as a critical entity in the proptech ecosystem, consistently challenging legacy industry norms through superior market analytics and user-friendly digital tools.
How much funding has Redfin raised?
Redfin has raised a total of $657.2M across 11 funding rounds:
Series D
$10M
Series E
$14.8M
Series F
$50M
Series G
$70.9M
Stock Offering
$148.1M
Debt
$107.6M
Stock Offering
$125M
Share Placement
$110M
Series D (2009): $10M featuring The Hillman Company, Draper Fisher Jurvetson (DFJ), Vulcan Capital Management, Greylock Partners, and Madrona Venture Group
Series E (2011): $14.8M backed by Vulcan Capital Management, Greylock Partners, Globespan Capital Partners, Madrona Venture Group, and DFJ
Series F (2013): $50M with participation from DFJ Venture Capital, Vulcan Capital Management, Greylock Partners, TriplePoint Venture Growth BDC, Hillman Company, Globespan Capital Partners, and T. Rowe Price Associates
Series G (2014): $70.9M led by Brothers Brook, Glynn Capital, T. Rowe Price Associates, TriplePoint Venture Growth BDC, Wellington Management Company, and Annox Capital Management
Stock Issuance/Offering (2017): $148.1M supported by Undisclosed
Debt (2018): $107.6M, investors not publicly disclosed
Stock Issuance/Offering (2018): $125M, investors not publicly disclosed
Share Placement (2020): $110M with participation from Durable Capital Partners
Key Investors in Redfin
Madrona Venture Group
Founded in 1995, Madrona Venture Group is a venture capitalist investment company including consumer internet, commercial software, and services.
Vulcan Capital Management
Vulcan Capital Management is a diversified private equity investment firm focusing on unique investment opportunities and proprietary deal origination to maximize value.
DFJ Venture Capital
Draper Fisher Jurvetson is a leading venture capital firm with a global presence, dedicated to identifying and providing capital for extraordinary entrepreneurs determined to change the world.
What's next for Redfin?
Following the latest major strategic investment, Redfin is well-positioned to accelerate its expansion into new geographic markets and deepen its investment in automated property valuation and transaction management technologies. The current lifecycle stage suggests a focus on long-term sustainability and market share capture, as the firm seeks to leverage its existing data moat to provide end-to-end services, including mortgage, title, and escrow integration. Future strategic initiatives will likely prioritize operational efficiency and the enhancement of its digital brokerage platform to maintain a competitive edge in an increasingly digitized real estate landscape.
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