What is Recast?
Founded in 2019, Recast has established itself as a critical provider of automated marketing data platforms. The company specializes in synthesizing disparate data streams into coherent, actionable intelligence, allowing organizations to optimize their marketing spend with unprecedented accuracy. By moving beyond traditional attribution models, Recast enables enterprise-level stakeholders to navigate the complexities of modern digital advertising, ensuring that every dollar allocated contributes to measurable business growth. Its market position is defined by a commitment to transparency and technical rigor, serving as a foundational tool for data-centric marketing teams.
How much funding has Recast raised?
Recast has raised a total of $3.4M across 1 funding round:
Other Financing Round
$3.4M
Other Financing Round (2022): $3.4M with participation from Vibe Capital, Data Tech Fund, and Lerer Hippeau Ventures
Key Investors in Recast
Vibe Capital
Vibe Capital is a venture capital and private equity firm based in Western Australia that focuses on supporting high-growth potential companies through strategic financial backing.
Data Tech Fund
Data Tech Fund is a venture capital firm founded by former data operators, specializing in early-stage investments for companies that leverage proprietary data sets and artificial intelligence.
Lerer Hippeau Ventures
Lerer Hippeau is a prominent New York-based venture capital firm that invests in early-stage startups, providing operational expertise to help founders build category-defining companies.
What's next for Recast?
Looking ahead, the strategic deployment of $3.4M will likely focus on scaling the company's engineering capabilities and deepening its market penetration. As the marketing technology landscape continues to evolve toward privacy-first and cookieless environments, Recast is uniquely positioned to lead the transition toward more robust, model-based attribution. The company's roadmap suggests a continued emphasis on integrating advanced machine learning capabilities to further automate the data ingestion and analysis process. By maintaining its focus on high-value enterprise partnerships, Recast is poised to solidify its status as an essential component of the modern marketing stack, driving long-term value for its investors and clients alike.
See full Recast company page
