What is Realytics?
Founded in 2014, Realytics has established itself as a breakthrough technological leader, providing brands with comprehensive solutions to measure, analyze, and drive their TV campaigns on a performance basis. A key innovation from Realytics was the launch of Adkymia in October 2019, which introduced the first platform for programmatic TV buying in France. This development aimed to democratize TV channel access for a broader range of brands, enabling more targeted and efficient advertising strategies. The company's focus on data-driven insights and performance metrics positions it at the forefront of modern advertising technology.
How much funding has Realytics raised?
Realytics has raised a total of $2.7M across 1 funding round:
Unspecified
$2.7M
Unspecified (2017): $2.7M with participation from BNP Paribas, Elaia Partners, and NewsInvest
Key Investors in Realytics
BNP Paribas
BNP Paribas is a leading international banking group providing a broad spectrum of financial services, including corporate and institutional banking, investment, and retail banking. They frequently partner with corporate and public-sector stakeholders to finance innovation and strategic projects.
Elaia Partners
Elaia Partners is a venture capital firm specializing in supporting ambitious tech entrepreneurs from inception to leadership. They focus on backing performance-driven startups and have a strong track record of investments and successful exits.
NewsInvest
Groupe News Invest focuses on investment and management services, providing strategic insights and support for business ventures. They aim to enhance market presence for their clients and foster growth and innovation in the investment sector.
What's next for Realytics?
This major enterprise-level funding signifies a strong vote of confidence in Realytics's vision and technological capabilities. The strategic investment is expected to fuel further innovation, particularly in expanding the reach and functionality of its programmatic TV buying platform, Adkymia. With a clear trajectory of growth and a commitment to performance-based advertising, Realytics is poised to further solidify its market position and influence the future of TV advertising measurement and execution.
See full Realytics company page
