What is Realytics?
Founded in 2014, Realytics has established itself as a breakthrough technological leader in the advertising space. The company provides a comprehensive suite of solutions designed to enable brands to measure, analyze, and drive their TV campaigns on a performance basis. A significant milestone in the company's evolution occurred in October 2019 with the launch of Adkymia, the first platform to facilitate programmatic TV buying in France. This innovation reflects the company's core mission to democratize access to television advertising, allowing a broader range of brands to utilize TV as a high-performance marketing channel. Through its sophisticated data-driven approach, Realytics remains at the forefront of the digital transformation of traditional media.
How much funding has Realytics raised?
Realytics has raised a total of $2.7M across 1 funding round:
Unspecified
$2.7M
Unspecified (2017): $2.7M with participation from Elaia Partners, NewsInvest, and BNP Paribas
Key Investors in Realytics
Elaia Partners
Elaia is a full-stack venture capital firm specializing in supporting ambitious entrepreneurs from inception to market leadership. They focus on backing tech disruptors with a strong emphasis on performance and long-term value creation.
NewsInvest
Groupe News Invest provides strategic investment and management services, focusing on fostering growth and innovation within the business sector since 1999.
BNP Paribas
BNP Paribas is a leading international banking group that provides comprehensive financial services, including corporate and institutional banking, to support innovation and large-scale infrastructure projects globally.
What's next for Realytics?
With the support of its strategic partners, Realytics is well-positioned to scale its operations and expand its footprint in the programmatic TV sector. The company's roadmap likely involves deepening its technological integration with major broadcasters and enhancing its predictive analytics capabilities to offer even greater ROI for advertisers. As the industry shifts toward more automated and data-centric buying models, Realytics is poised to capitalize on the increasing demand for transparency and performance in television spend. The current funding context suggests a focus on long-term market leadership and the continued development of its Adkymia platform to meet the needs of a global client base.
See full Realytics company page
