What is Realytics?
Founded in 2014, Realytics has established itself as a breakthrough technological leader, providing brands with comprehensive solutions to measure, analyze, and drive their TV campaigns on a performance basis. The company is particularly recognized for launching Adkymia in October 2019, which was the first platform in France to enable programmatic TV buying. This innovation aimed to broaden access to TV advertising channels for a wider array of brands, positioning Realytics at the forefront of digital transformation in traditional media.
How much funding has Realytics raised?
Realytics has raised a total of $2.7M across 1 funding round:
Unspecified
$2.7M
Unspecified (2017): $2.7M with participation from NewsInvest, Elaia Partners, and BNP Paribas
Key Investors in Realytics
NewsInvest
NewsInvest is a strategic investment and management services firm with a focus on fostering growth and innovation. They provide crucial support for businesses seeking to enhance their market presence and capitalize on emerging opportunities.
Elaia Partners
Elaia Partners is a venture capital firm specializing in backing ambitious tech disruptors from inception to leadership. They focus on performance-driven startups and have a strong track record of successful investments and exits.
BNP Paribas
BNP Paribas is a leading global financial institution offering a wide range of banking and investment services. Their involvement suggests a strategic financial backing aimed at supporting Realytics' expansion and market development.
What's next for Realytics?
The recent major strategic investment in Realytics indicates a strong confidence from its backers in the company's future. This capital is expected to fuel further innovation in programmatic TV buying and data analytics, potentially expanding its market reach beyond France. The company's focus on performance-based measurement aligns with the growing demand for measurable ROI in advertising, suggesting a strategic push towards scaling its operations and enhancing its technological capabilities to meet evolving industry needs.
See full Realytics company page
