What is Ready, Set, Food!?
Founded in 2018 and headquartered in Encino, California, Ready, Set, Food! provides a science-backed, daily system that helps parents introduce allergens like peanut, egg, and milk to their infants. By facilitating early exposure, the company aims to reduce the risk of developing food allergies by up to 80%. This innovative approach positions the firm at the intersection of food technology and preventative medicine, addressing a critical pain point for modern families. The company's market position is defined by its commitment to clinical rigor and ease of use, effectively disrupting traditional dietary habits through a scalable, subscription-based model.
How much funding has Ready, Set, Food! raised?
Ready, Set, Food! has raised a total of $6.5M across 2 funding rounds:
Series B
$3M
Unspecified
$3.5M
Series B (2020): $3M with participation from AF Ventures and Mark Cuban
Unspecified (2021): $3.5M led by Danone Manifesto Ventures, AF Ventures, and Edward-Elmhurst Health
Key Investors in Ready, Set, Food!
Danone Manifesto Ventures
Danone Manifesto Ventures is a corporate venture group that focuses on investing in innovative food and food tech businesses aiming to disrupt traditional eating habits.
AF Ventures
AF Ventures is a venture capital fund that targets high-growth consumer product companies in the food, beverage, and health and wellness sectors.
Mark Cuban
Mark Cuban Companies is a diversified investment firm managing a broad portfolio across healthcare, biotech, and consumer goods, providing strategic oversight to high-impact startups.
What's next for Ready, Set, Food!?
With the support of major institutional backers and strategic partners, Ready, Set, Food! is well-positioned to accelerate its growth trajectory. The current enterprise-level funding will likely be deployed toward expanding distribution channels, enhancing product development, and deepening clinical research initiatives. As the company scales, it faces the challenge of maintaining its high standards of safety and efficacy while capturing a larger share of the pediatric wellness market. Future strategic moves may include broader retail partnerships and the potential development of new product lines aimed at addressing a wider spectrum of childhood health concerns, ensuring the company remains a leader in the preventative health ecosystem.
See full Ready, Set, Food! company page
