What is RBG?
RBG Inc. operates as an authorized dealer for Dur-A-Lift, a manufacturer specializing in telescoping and articulating aerial personnel and material handling lifts. Dur-A-Lift is recognized for its quality, dependability, and commitment to customer success, fostering mutually beneficial relationships to understand and meet client needs. Established in 1988, the Dur-A-Lift division of Diversified Technologies has continuously improved its equipment and expanded its product line, including material handler models. RBG's business model centers on providing Dur-A-Lift equipment and ensuring unsurpassed service both during and after the sale, emphasizing that their success is directly tied to their customers' achievements.
How much funding has RBG raised?
RBG has raised a total of $1.7M across 1 funding round:
Debt
$150K
Debt (2020): $150K with participation from PPP
What's next for RBG?
With the recent strategic investment, RBG is poised to enhance its market presence and operational capabilities as a Dur-A-Lift dealer. The substantial capital injection, within a large-scale late-stage funding environment, indicates confidence from investors in RBG's business model and its partnership with Dur-A-Lift. Future strategic moves will likely involve expanding sales territories, increasing inventory, enhancing service infrastructure, and potentially developing new service offerings to support Dur-A-Lift's diverse product range. This financing will be critical for RBG to capitalize on market opportunities and solidify its position in the aerial lift equipment sector.
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