What is RBG?
RBG operates as a critical node in the industrial supply chain, serving as an authorized dealer for Dur-A-Lift, a premier manufacturer of telescoping and articulating aerial personnel and material handling lifts. The company distinguishes itself through a service-oriented business model that prioritizes deep customer integration and long-term relationship management. By aligning its operational success with the productivity of its clients, RBG has established a reputation for reliability and technical expertise in the material handling space. The firm's market position is bolstered by its commitment to providing comprehensive support throughout the equipment lifecycle, ensuring that end-users maintain optimal operational efficiency in demanding environments.
How much funding has RBG raised?
RBG has raised a total of $1.7M across 3 funding rounds:
Debt
$150K
Debt
$1.4M
Debt
$150K
Debt (2020): $150K with participation from PPP
Debt (2026): $1.4M led by American Momentum Bank
Debt (2026): $150K supported by American Momentum Bank
Key Investors in RBG
American Momentum Bank
A financial institution providing commercial banking services and specialized debt financing solutions to support enterprise growth and industrial operations.
PPP
Public-Private Partnership
What's next for RBG?
With the recent influx of capital, RBG is poised to accelerate its growth strategy, likely focusing on scaling its distribution capabilities and enhancing its service infrastructure. The company's focus on the Dur-A-Lift product line suggests a strategic intent to capture a larger share of the aerial lift market, particularly as industrial demand for specialized material handling equipment continues to rise. Future initiatives will likely involve optimizing supply chain logistics and expanding the technical support team to meet the evolving needs of its customer base. As the company transitions into this next phase of development, the focus will remain on maintaining the high standards of quality and dependability that have defined its market presence since its inception.
See full RBG company page