What is RBG?
RBG operates as a specialized distributor and authorized dealer for Dur-A-Lift, a prominent manufacturer of telescoping and articulating aerial personnel and material handling lifts. Since its inception, the company has focused on fostering deep, relationship-driven engagements with its client base, ensuring that the technical requirements of industrial operators are met with precision. By integrating high-quality equipment with a robust service-after-sale model, RBG serves as a critical link in the supply chain for infrastructure maintenance, utility services, and construction sectors. The company's market position is defined by its ability to translate complex engineering requirements into reliable, field-ready solutions.
How much funding has RBG raised?
RBG has raised a total of $1.7M across 3 funding rounds:
Debt
$150K
Debt
$150K
Debt
$1.4M
Debt (2020): $150K with participation from PPP
Debt (2026): $150K led by American Momentum Bank
Debt (2026): $1.4M supported by American Momentum Bank
Key Investors in RBG
American Momentum Bank
A financial institution providing commercial banking services and debt financing solutions tailored to support the growth of mid-market enterprises.
PPP
Public-Private Partnership
What's next for RBG?
Looking ahead, the recent influx of capital is expected to catalyze RBG's expansion efforts, particularly in the deployment of advanced material handling technologies. The strategic focus will likely shift toward optimizing inventory turnover and enhancing the technical support infrastructure required to maintain the sophisticated equipment in its portfolio. As the company navigates the current economic landscape, the emphasis remains on sustaining long-term growth through operational excellence and the continued cultivation of its partnership with Diversified Technologies. This financial backing provides the necessary runway to explore new market segments and reinforce the company's reputation for reliability in the aerial lift industry.
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