What is Rally?
Rally operates as a pioneering platform dedicated to the democratization of alternative asset investing. By enabling the securitization of high-value collectibles and assets, the company allows users across various income brackets to purchase fractional shares. This approach effectively bridges the gap between traditional wealth management and retail participation, providing liquidity and transparency to markets that were historically restricted to institutional investors or high-net-worth individuals. Headquartered in New York, the company is strategically positioned at the intersection of consumer culture and financial technology, leveraging its platform to redefine how individuals build diversified portfolios.
How much funding has Rally raised?
Rally has raised a total of $71.6M across 5 funding rounds:
Angel/Seed
$2.6M
Series A
$7M
Series B
$17M
Series B
$30M
Series B
$15M
Angel/Seed (2018): $2.6M with participation from Social Leverage, Arun Sundararajan, Scott Galloway, and Columbus Nova
Series A (2018): $7M led by Eli Broverman, Social Leverage, Nas, Upfront Ventures, WndrCo, Jeff Cruttenden, and Anthemis Group
Series B (2020): $17M supported by Global Brain, Porsche Ventures, Raptor Group, and Alexis Ohanian
Series B (2021): $30M featuring Social Leverage, Accel, and Upfront Ventures
Series B (2021): $15M backed by Animal Capital, Thirty Five Ventures, Wheelhouse 360, LionTree, and Bertelsmann Digital Media Investments
Key Investors in Rally
Social Leverage
Social Leverage is a partnership that invests in exceptional entrepreneurs in the technology space, providing hands-on involvement and leveraging an extensive network to help grow great companies.
Upfront Ventures
Upfront Ventures is a Los Angeles-based venture capital firm focusing on technology businesses, including SaaS, consumer internet, and retail innovation.
Anthemis Group
Anthemis is a London-based firm that cultivates change in financial services by investing in, growing, and sustaining innovative businesses.
What's next for Rally?
With the recent influx of capital, Rally is poised to accelerate its market penetration and enhance its technological infrastructure. The company's trajectory suggests a focus on scaling its user base while maintaining the integrity of its asset-backed equity model. As the firm matures, strategic priorities likely include expanding the variety of asset classes available on the platform and deepening its integration within the broader digital economy. By maintaining its commitment to liquidity and accessibility, Rally is well-positioned to remain a dominant force in the alternative investment landscape, potentially exploring new partnerships to further solidify its competitive advantage in the fintech sector.
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