What is Rally?
Rally operates as a pioneering platform that transforms unique, high-value assets into securitized shares, offering them as equity investments to a broad user base. The company's core objective is to democratize the alternative asset investment landscape, making markets accessible, liquid, and transparent for individuals of all income levels. Headquartered in New York, New York, Rally aims to break down traditional barriers in asset investing, enabling wider participation in markets previously reserved for a select few.
How much funding has Rally raised?
Rally has raised a total of $71.6M across 5 funding rounds:
Angel/Seed
$2.6M
Series A
$7M
Series B
$17M
Series B
$30M
Series B
$15M
Angel/Seed (2018): $2.6M with participation from Scott Galloway, Social Leverage, Columbus Nova, and Arun Sundararajan
Series A (2018): $7M led by Upfront Ventures, Anthemis Group, WndrCo, Nas, Social Leverage, Jeff Cruttenden, and Eli Broverman
Series B (2020): $17M supported by Global Brain, Raptor Group, Porsche Ventures, and Alexis Ohanian
Series B (2021): $30M featuring Upfront Ventures, Accel, and Social Leverage Acquisition Corp I
Series B (2021): $15M backed by LionTree, Bertelsmann Digital Media Investments, Thirty Five Ventures, Wheelhouse 360, and Animal Capital
Key Investors in Rally
Upfront Ventures
Upfront Ventures is a venture capital firm based in Los Angeles, specializing in technology businesses with a focus on digital media, SaaS, consumer internet, and retail innovation. They support startups and emerging companies seeking capital for growth.
Accel
Accel is a global venture capital firm that partners with exceptional teams from the inception of their ideas through all phases of private company growth, focusing on supporting innovative companies and entrepreneurs.
Social Leverage Acquisition Corp I
Social Leverage is a partnership that invests in exceptional entrepreneurs in the technology space, leveraging its entrepreneurial expertise, relationships, and marketing experience to help grow great companies.
What's next for Rally?
The substantial enterprise-level funding Rally has garnered, particularly the recent strategic investment, positions the company for accelerated growth and market expansion. This capital infusion is expected to fuel further development of its platform, enhance its asset acquisition pipeline, and broaden its user outreach. Rally's trajectory suggests a focus on solidifying its market leadership in democratizing alternative investments, potentially exploring new asset classes and deepening its technological infrastructure to support increased liquidity and investor engagement. The company's strategic backing indicates a strong belief in its model's scalability and its potential to disrupt traditional investment paradigms.
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