What is Rally?
Rally operates as a pioneering platform that transforms unique, high-value assets into securitized shares, offering them as equity investments to individuals across all income levels. The firm's core mission is to democratize the world of alternative asset investing by introducing access, liquidity, and transparency to markets previously accessible only to a select few. Headquartered in New York, New York, Rally aims to redefine investment opportunities by leveraging technology to broaden participation in asset classes such as fine art, collectibles, and other unique items.
How much funding has Rally raised?
Rally has raised a total of $71.6M across 5 funding rounds:
Angel/Seed
$2.6M
Series A
$7M
Series B
$17M
Series B
$30M
Series B
$15M
Angel/Seed (2018): $2.6M with participation from Arun Sundararajan, Columbus Nova, Scott Galloway, and Social Leverage
Series A (2018): $7M led by WndrCo, Nas, Social Leverage, Jeff Cruttenden, Anthemis Group, Eli Broverman, and Upfront Ventures
Series B (2020): $17M supported by Global Brain, Alexis Ohanian, Porsche Ventures, and Raptor Group
Series B (2021): $30M featuring Upfront Ventures, Accel, and Social Leverage
Series B (2021): $15M backed by Animal Capital, LionTree, Thirty Five Ventures, Wheelhouse 360, and Bertelsmann Digital Media Investments
Key Investors in Rally
Animal Capital
Animal Capital is an investment firm that likely focuses on companies within the consumer and technology sectors, potentially with an emphasis on innovative business models that disrupt traditional markets.
LionTree
LionTree is an independent investment and merchant bank specializing in media, technology, communications, consumer, and creative industries, focusing on bringing capital together with innovative ideas to accelerate growth.
Thirty Five Ventures
Thirty Five Ventures is an investment entity that likely supports companies with innovative strategies and growth potential, particularly within sectors aligned with emerging market trends.
What's next for Rally?
The recent major strategic investment signals a pivotal phase for Rally, likely indicating a move towards scaling its operations, expanding its asset offerings, and enhancing its technological infrastructure. This infusion of capital is expected to fuel further innovation in asset securitization and investor access, solidifying Rally's position as a leader in democratizing alternative investments. The company's focus on providing liquidity and transparency suggests a strategic push to capture a larger market share and potentially explore new asset classes or geographic expansions.
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