What is RainFocus?
RainFocus operates as an enterprise event marketing platform, offering a comprehensive cloud-based solution designed for the setup, execution, and promotion of events. Based in Lehi, Utah, the company addresses the complex needs of event organizers by providing tools to streamline operations and enhance attendee engagement. Its platform is built to manage the entire event lifecycle, from initial planning to post-event analysis, catering to large-scale corporate events and conferences.
How much funding has RainFocus raised?
RainFocus has raised a total of $101.5M across 3 funding rounds:
Private Equity
$1.5M
Private Equity
$40M
Series C
$60M
Private Equity (2016): $1.5M, investors not publicly disclosed
Private Equity (2019): $40M led by JMI Equity
Series C (2021): $60M supported by JMI Equity and KKR
Key Investors in RainFocus
JMI Equity
JMI Equity, founded in 1992, is a growth equity firm based in Baltimore, Maryland, specializing in investments within leading software companies.
KKR
KKR is a global investment firm with a broad reach across private markets, focused on strengthening companies and communities through strategic investments and shared success.
What's next for RainFocus?
The recent major strategic investment signals a pivotal phase for RainFocus, likely enabling accelerated product development, market expansion, and enhanced customer acquisition strategies. With a history of substantial private equity and venture capital backing, the company is well-positioned to further solidify its standing in the competitive event technology landscape. Future initiatives may focus on integrating advanced analytics, AI-driven personalization, and expanding its global reach to serve a broader enterprise client base.
See full RainFocus company page
