What is RainFocus?
RainFocus operates an enterprise event marketing platform, offering a comprehensive cloud-based solution designed to streamline the setup, execution, and promotion of events. Based in Lehi, Utah, the company empowers organizations to manage their event portfolios efficiently, providing tools that enhance attendee engagement and operational effectiveness. The platform's capabilities cater to complex event needs, positioning RainFocus as a key player in the event technology sector.
How much funding has RainFocus raised?
RainFocus has raised a total of $101.5M across 3 funding rounds:
Private Equity
$1.5M
Private Equity
$40M
Series C
$60M
Private Equity (2016): $1.5M, investors not publicly disclosed
Private Equity (2019): $40M led by JMI Equity
Series C (2021): $60M supported by KKR and JMI Equity
Key Investors in RainFocus
KKR
KKR is a global investment firm with a broad reach across private markets, focused on fortifying companies and fostering shared success through deep client and portfolio company commitments.
JMI Equity
JMI Equity is a growth equity firm established in 1992, specializing in investments within leading software companies, with a focus on driving expansion and market leadership.
What's next for RainFocus?
The recent major strategic investment signifies a pivotal moment for RainFocus, likely enabling accelerated expansion of its platform capabilities and market reach. This infusion of capital is expected to fuel further innovation in event marketing technology, potentially through enhanced AI integration, personalized attendee experiences, and broader enterprise adoption. The company's trajectory suggests a focus on solidifying its leadership in the event management software space and exploring new avenues for growth within the broader marketing technology landscape.
See full RainFocus company page
