What is Rael?
Rael operates at the intersection of personal care and wellness, offering a diverse portfolio that includes organic pads, tampons, supplements, and skincare solutions. By prioritizing clean, effective ingredients, the company addresses the specific needs of individuals navigating various life stages, including those managing conditions such as PCOS or irregular cycles. Rael's market position is defined by its commitment to sustainability and sensitivity, catering to a growing demographic of health-conscious consumers who demand transparency and efficacy in their personal care routines. The brand's ability to integrate high-quality manufacturing standards with a holistic wellness philosophy has allowed it to capture significant market share in the competitive feminine hygiene space.
How much funding has Rael raised?
Rael has raised a total of $52.9M across 3 funding rounds:
Series A
$17.5M
Debt
$350K
Series B
$35M
Series A (2018): $17.5M with participation from Pritzker Group Venture Capital, Mirae Asset Venture Investment, and SoftBank Ventures Asia
Debt (2020): $350K led by PPP
Series B (2022): $35M supported by ST Capital, Aarden Partners, Signite Partners, and Colopl Next
Key Investors in Rael
Signite Partners
SIGNITE is a venture capital firm under the Shinsegae Group, focusing on discovering and investing in startups that innovate lifestyle through technology in the beauty, fashion, and retail sectors.
Colopl Next
COLOPL NEXT, Inc. is a venture capital firm established in 2015 that invests in a wide range of startups across various industries, focusing on companies in Japan, the U.S., and South Korea.
SoftBank Ventures Asia
SoftBank Ventures Asia is the early-stage venture capital arm of the SoftBank Group, specializing in ICT investments including AI, IoT, and smart robotics to facilitate global growth.
What's next for Rael?
With the successful closure of its latest financing round, Rael is well-positioned to accelerate its strategic initiatives, focusing on product innovation and global market penetration. The company is expected to utilize this capital to expand its distribution channels and deepen its research into cycle-care technology. As Rael scales, the focus will likely remain on maintaining its reputation for quality while exploring new categories within the broader wellness ecosystem. By aligning with partners who possess deep expertise in retail and technology, Rael is prepared to navigate the complexities of the global consumer goods market, ensuring long-term sustainability and continued relevance in the evolving landscape of women's health.
See full Rael company page
