What is Quantcast?
Headquartered in San Francisco, CA, Quantcast operates at the intersection of artificial intelligence and marketing technology. The company specializes in creating Systems of Intelligence for marketing platforms, leveraging its proprietary AI-driven audience behavior platform to quantify web and mobile destinations. Quantcast's core offering, the Quantcast Intelligence Cloud, provides robust measurement and marketing solutions, enabling businesses to understand and engage with their target audiences more effectively. The company's focus on data-driven insights positions it as a key enabler for sophisticated marketing strategies in the digital age.
How much funding has Quantcast raised?
Quantcast has raised a total of $58.2M across 4 funding rounds:
Series A
$5.7M
Series B
$20M
Series C
$27.5M
Debt
$5M
Series A (2007): $5.7M with participation from Founders Fund and Revolution Ventures
Series B (2008): $20M led by Polaris Partners and Founders Fund
Series C (2009): $27.5M supported by Cisco Systems, Inc., Revolution Capital, Polaris Partners, and Founders Fund
Debt (2020): $5M featuring PPP
Key Investors in Quantcast
Founders Fund
Founders Fund is a venture capital firm known for investing in transformative companies across all sectors and stages, with partners who have a history of backing major tech successes like PayPal and SpaceX. They provide significant support to founders with a hands-off approach.
Revolution Ventures
Revolution is a venture capital firm focused on investing in transformative technologies and iconic destinations, supporting entrepreneurs at all stages. They emphasize strengthening communities through real estate and hospitality, with a significant investment focus outside of traditional tech hubs.
Cisco Systems, Inc.
Cisco Systems, Inc. is a global technology conglomerate specializing in networking hardware, software, and telecommunications equipment. Their investment in Quantcast likely signals a strategic interest in the intersection of networking infrastructure and advanced marketing intelligence.
What's next for Quantcast?
With the recent injection of major strategic capital, Quantcast is poised for accelerated development and market penetration. The company's established expertise in AI and audience intelligence suggests a strategic focus on enhancing its Quantcast Intelligence Cloud, potentially expanding its measurement capabilities and deepening its predictive analytics. This enterprise-level backing indicates confidence in Quantcast's business model and its capacity to scale, likely leading to further product innovation and broader adoption of its marketing solutions. The company's trajectory points towards solidifying its position as a leader in the data-driven marketing ecosystem.
See full Quantcast company page
