What is Qualtrics?
Qualtrics operates as a global software company focused on experience management (XM) technology. Its comprehensive platform empowers organizations to gather, analyze, and act on experience data across customer, employee, product, and brand touchpoints. By providing deep insights, Qualtrics enables businesses and institutions to make data-driven decisions, fostering stronger connections with their stakeholders and optimizing operational strategies. The company's solutions are designed to improve customer satisfaction, boost employee engagement, refine product development, and strengthen brand perception.
How much funding has Qualtrics raised?
Qualtrics has raised a total of $1.9B across 4 funding rounds:
Series A
$70M
Series B
$150M
Series C
$180M
Stock Offering
$1.6B
Series A (2012): $70M with participation from Accel and Steamboat Ventures
Series B (2014): $150M led by Accel, Steamboat Ventures, and Insight Venture Partners
Series C (2017): $180M supported by Insight Venture Partners, Accel, and Steamboat Ventures
Stock Issuance/Offering (2021): $1.6B, investors not publicly disclosed
Key Investors in Qualtrics
Accel
Accel Inc. is a leading contract packaging company based in Columbus, Ohio, specializing in copacking and assembly services since 1995. They offer a wide range of packaging solutions including blister, gift sets, rigid boxes, and shrink wrap, catering to industries such as food, cosmetics, personal care, and healthcare. With a focus on quality, engineering innovation, and scalable operations, Accel Inc. aims to transform product visions into captivating packaged goods. Their commitment to diversity and inclusion ensures a flexible labor model that meets the unique needs of each project.
Steamboat Ventures
Steamboat Ventures, founded in 2000, focuses on helping young companies become market leaders. They invest in early to growth stage companies within the technology, media, and consumer sectors. The firm is dedicated to creating lasting value in each of its investments. Their approach emphasizes a commitment to nurturing and supporting the growth of their portfolio companies.
Insight Venture Partners
GO is a private platform purpose-built for Insight Partners' portfolio company leaders. GO unifies our 500+ software portfolio companies to foster connections, strengthen leadership, expand their brain trust, and provide support as they scale.
What's next for Qualtrics?
The recent major strategic investment positions Qualtrics for accelerated expansion and innovation in the competitive experience management landscape. This capital infusion is expected to fuel further development of its advanced analytics capabilities and AI-driven insights, enabling clients to proactively address evolving market demands. Qualtrics is poised to deepen its market penetration, potentially through strategic acquisitions or enhanced global service offerings, solidifying its role as a critical partner for enterprises seeking to optimize their customer and employee experiences.
See full Qualtrics company page
