What is PurelyB?
PurelyB focuses on plant-based superfoods, including Pegaga, Tiger Milk Mushroom, and Chaga, to address various health concerns such as gut health, immunity, and skin wellness. The brand targets health-conscious consumers seeking natural and effective solutions, emphasizing ethical sourcing and sustainable practices while aiming to create employment opportunities for marginalized communities in Asia. Their business model incorporates a subscription service, offering customers convenience and cost savings on regular deliveries.
How much funding has PurelyB raised?
PurelyB has raised a total of $500K across 1 funding round:
Angel/Seed
$500K
Angel/Seed (2015): $500K with participation from 500.com
Key Investors in PurelyB
500.com
500.com is a leading online sports lottery service provider in China, offering a comprehensive suite of lottery services and information. Their involvement suggests a potential interest in diversifying their investment portfolio into the rapidly growing health and wellness market.
What's next for PurelyB?
The recent major strategic investment positions PurelyB for significant expansion and further development of its product lines. This capital infusion is expected to bolster marketing efforts, enhance supply chain capabilities, and potentially drive international market penetration. The company's commitment to ethical sourcing and community development, coupled with its focus on scientifically-backed herbal remedies, provides a strong foundation for sustained growth and market leadership in the competitive health and wellness industry.
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