What is PureFacts?
Founded in 2010, PureFacts provides sophisticated wealth-tech solutions designed to optimize productivity and enhance client experiences for global wealth management firms. The company serves a diverse clientele overseeing a combined one trillion dollars in assets under management. By integrating advanced software capabilities, PureFacts enables financial institutions to reduce operational costs, mitigate risks, and deliver high-quality, personalized advice. Its market position is defined by its ability to bridge the gap between legacy financial systems and modern, data-driven wealth management requirements, making it an essential component of the digital transformation strategy for major banking entities.
How much funding has PureFacts raised?
PureFacts has raised a total of $52.4M across 2 funding rounds:
Private Equity
$15.4M
Unspecified
$37M
Private Equity (2020): $15.4M with participation from Scotiabank and Round13
Unspecified (2021): $37M led by Round13, Canadian Business Growth Fund, and Bank of Nova Scotia
Key Investors in PureFacts
Scotiabank
A Canadian multinational banking and financial services institution providing a comprehensive range of financial advice, wealth management, and corporate banking services globally.
Round13
A Canadian investment firm focused on nurturing vertical software, tech-enabled services, and artificial intelligence sectors to achieve sustainable long-term success.
Canadian Business Growth Fund
An independent investment partner supported by Canada's leading banks, providing long-term minority capital and expertise to help privately-owned businesses drive growth and expansion.
What's next for PureFacts?
With the recent infusion of capital, PureFacts is well-positioned to accelerate its product development roadmap and expand its footprint within the global wealth management ecosystem. The strategic focus will likely center on scaling its software-as-a-service (SaaS) offerings, enhancing artificial intelligence capabilities to drive deeper insights, and strengthening its competitive advantage in the wealth-tech market. As the firm continues to attract backing from major financial institutions and growth-focused investment firms, it is poised to further penetrate the enterprise segment, potentially exploring new geographic markets and diversifying its service portfolio to meet the evolving demands of the wealth management industry.
See full PureFacts company page
