What is PureFacts?
Founded in 2010, PureFacts has established itself as a cornerstone of the wealth-tech ecosystem, currently supporting firms that manage a combined one trillion dollars in assets. The company specializes in sophisticated software solutions designed to optimize productivity, mitigate operational risk, and elevate the end-client experience for some of the world's most recognizable financial organizations. By integrating advanced data analytics and streamlined workflows, PureFacts enables wealth management firms to retain high-value clients and deliver superior advisory services, effectively positioning itself as an indispensable partner in the digital transformation of global finance.
How much funding has PureFacts raised?
PureFacts has raised a total of $52.4M across 2 funding rounds:
Private Equity
$15.4M
Unspecified
$37M
Private Equity (2020): $15.4M with participation from Scotiabank and Round 13 Capital
Unspecified (2021): $37M led by Canadian Business Growth Fund, Bank of Nova Scotia, and Round 13 Capital
Key Investors in PureFacts
Canadian Business Growth Fund
The Canadian Business Growth Fund provides long-term, minority capital to privately-owned Canadian businesses, focusing on collaborative growth strategies and bridging talent gaps.
Bank of Nova Scotia
A leading multinational banking and financial services institution that provides comprehensive wealth management and corporate banking solutions globally.
Round 13 Capital
A Canadian investment firm specializing in vertical software and tech-enabled services, dedicated to nurturing companies for long-term, sustainable success.
What's next for PureFacts?
With the recent infusion of capital, PureFacts is well-positioned to accelerate its product roadmap and expand its footprint within the competitive wealth management software market. The strategic focus will likely center on enhancing its core platform capabilities, potentially integrating more robust artificial intelligence features to further automate complex advisory tasks. As the firm moves into this next phase of growth, the emphasis will remain on scaling its enterprise offerings to meet the evolving demands of global financial institutions, ensuring that its technology remains at the forefront of the industry's shift toward more personalized and efficient wealth management services.
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