What is Provi?
Founded in 2016, Provi operates a sophisticated digital marketplace designed to streamline the procurement process for beverage alcohol. The platform serves as a centralized hub where retailers can manage orders 24/7, effectively replacing fragmented, manual communication channels with a unified, contactless interface. By enhancing operational efficiency for both retailers and distributors, Provi has established itself as a pivotal player in the modernization of the alcohol distribution industry, facilitating seamless transactions and improved inventory management at scale.
How much funding has Provi raised?
Provi has raised a total of $120.1M across 4 funding rounds:
Angel/Seed
$3.5M
Series B
$25M
Series C
$75M
Stock/Share Issuance
$16.6M
Angel/Seed (2018): $3.5M, investors not publicly disclosed
Series B (2021): $25M led by Computer Programs Marketing Group, Nosara Capital, and Bessemer Venture Partners
Series C (2021): $75M supported by Nilam Ganenthiran, Nosara Capital, D1 Capital Partners, Bessemer Venture Partners, Computer Programs Marketing Group, and Hyde Park Angels
Stock/Share Issuance (2026): $16.6M, investors not publicly disclosed
Key Investors in Provi
Nosara Capital
Nosara Capital is a venture capital firm that specializes in investing in online marketplaces around the world. The firm focuses on identifying and supporting innovative marketplace businesses.
Bessemer Venture Partners
Bessemer Venture Partners is a global venture capital firm with a long history of supporting transformative technology companies across various stages of development.
D1 Capital Partners
D1 Capital Partners is a global investment firm that focuses on long-term value creation through strategic partnerships and capital deployment in high-growth sectors.
What's next for Provi?
With the recent injection of capital, Provi is well-positioned to accelerate its enterprise-level growth strategy. The company is expected to focus on deepening its market penetration, enhancing its proprietary software features, and potentially expanding its footprint into new geographic territories. As the industry continues to shift toward digital-first procurement, Provi's ability to maintain high-velocity growth will be supported by its robust investor base, which remains committed to scaling the platform's reach and operational capabilities in an increasingly competitive eCommerce environment.
See full Provi company page
