What is Properly?
Properly, Inc. operates as a technology company dedicated to enhancing the short-term rental market. With a global presence, including offices in Barcelona, Spain, Wellington, New Zealand, and Pune, India, the company provides web and mobile management tools designed to professionalize operations for property managers and owners. Properly's platform is utilized by over 65,000 listings worldwide, aiming to standardize practices and improve efficiency within the burgeoning short-term rental industry. The company's focus on professionalization positions it as a key player in addressing the operational complexities faced by hosts and property managers.
How much funding has Properly raised?
Properly has raised a total of $57.1M across 3 funding rounds:
Series A
$22M
Debt
$105K
Series B
$35M
Series A (2019): $22M with participation from Clearbanc, Prudence Holdings, Golden Ventures, AlleyCorp, Roofstock, and Airbnb
Debt (2021): $105K led by PPP
Series B (2021): $35M supported by FCT, 1984 Ventures, AlleyCorp companies, Prudence Holdings, FJ Labs, Max-Ventures, Golden Ventures, and Intact Ventures
Key Investors in Properly
FCT
FCT (First Canadian Title) is a Canadian company specializing in title insurance and related services for real estate transactions, supporting real estate professionals, lenders, and consumers.
1984 Ventures
1984 Ventures is a venture capital firm established in 2018, focusing on seed and early-stage startups, headquartered in San Francisco, California.
AlleyCorp companies
AlleyCorp is a venture firm that builds and invests in transformative companies across enterprise consumer tech, healthcare, economic infrastructure, and deep tech, fostering innovation through its network of tech pioneers and entrepreneurs.
What's next for Properly?
The recent major strategic investment in Properly signals a pivotal phase for the company, likely aimed at scaling its operations, expanding its technological capabilities, and further solidifying its market position. This infusion of capital is expected to accelerate the development of new features and services that support the professionalization of short-term rentals. Properly's continued growth and ability to attract significant investment suggest a strong market demand for standardized, efficient management solutions in the vacation rental sector. Future initiatives may include broader market penetration, strategic partnerships, and enhancements to its platform to meet evolving industry needs and regulatory landscapes.
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