What is Properly?
Properly, Inc. is a San Francisco-headquartered startup with a global presence, including offices and staff in Barcelona, Spain, Wellington, New Zealand, and Pune, India. The company is dedicated to professionalizing the short-term rental industry by providing comprehensive web and mobile management tools and establishing industry-wide standards. Its platform is currently utilized by over 65,000 listings worldwide, indicating a strong market adoption and a significant impact on how short-term rentals are managed and operated.
How much funding has Properly raised?
Properly has raised a total of $57.1M across 3 funding rounds:
Series A
$22M
Debt
$105K
Series B
$35M
Series A (2019): $22M with participation from Airbnb, Prudence Holdings, Golden Ventures, Clearbanc, Roofstock, and AlleyCorp
Debt (2021): $105K led by PPP
Series B (2021): $35M supported by AlleyCorp companies, Intact Ventures, Max-Ventures, 1984 Ventures, FJ Labs, FCT, Golden Ventures, and Prudence Holdings
Key Investors in Properly
Airbnb
Airbnb is a global online marketplace for lodging, primarily home-stays for vacation rentals, and tourism activities. It is a significant player in the short-term rental market, making its investment in Properly a strategic alignment.
Prudence Holdings
Prudence Holdings is an investment firm that likely focuses on strategic acquisitions and capital injections into companies with strong market potential, particularly within the technology and real estate sectors.
AlleyCorp companies
AlleyCorp is a company that focuses on building and investing in transformative businesses. They are comprised of tech pioneers, investors, and entrepreneurs dedicated to creating impactful solutions for both the present and future. Their portfolio includes a variety of innovative companies across different sectors. AlleyCorp aims to support and nurture the growth of these transformative companies.
What's next for Properly?
With the recent major strategic investment, Properly is poised for accelerated expansion and further development of its professionalization tools for short-term rentals. The company's trajectory suggests a focus on scaling its operations globally, enhancing its technology stack, and potentially exploring new market segments within the hospitality sector. This latest round of financing will likely fuel innovation, allowing Properly to solidify its position as a leader in setting industry standards and providing essential management solutions for property owners and operators.
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