What is Properly?
Properly, Inc. operates at the intersection of hospitality and software-as-a-service, providing a comprehensive suite of web and mobile management tools designed to professionalize the short-term rental market. By establishing industry-wide standards, the company addresses the fragmentation inherent in property management, offering a unified platform that enhances operational efficiency for hosts and property managers alike. Its global footprint and extensive user base position it as a foundational technology layer within the modern travel and accommodation ecosystem.
How much funding has Properly raised?
Properly has raised a total of $57.1M across 3 funding rounds:
Series A
$22M
Debt
$105K
Series B
$35M
Series A (2019): $22M with participation from Roofstock, Prudence Holdings, Airbnb, Golden Ventures, Clearbanc, and AlleyCorp
Debt (2021): $105K led by PPP
Series B (2021): $35M supported by FCT, Max-Ventures, Intact Ventures, Prudence Holdings, FJ Labs, Golden Ventures, 1984 Ventures, and AlleyCorp companies
Key Investors in Properly
FJ Labs
FJ Labs specializes in angel investing at a venture scale, focusing on marketplaces and network effect businesses with a portfolio that includes numerous unicorn-status companies.
Golden Ventures
Golden Venture Partners is a mobile-focused seed and early-stage venture capital fund that provides mentorship and capital to entrepreneurs leveraging the potential of mobile products.
Prudence Holdings
Prudence Holdings is a venture capital and private equity firm that focuses on supporting transformative businesses and innovative startups.
What's next for Properly?
With the recent injection of capital, Properly is well-positioned to deepen its penetration into the global short-term rental market. The strategic focus will likely shift toward enhancing its proprietary management software, expanding its suite of automated tools, and further integrating its standards across diverse international markets. As the hospitality sector continues to evolve toward higher levels of professionalization, Properly's ability to scale its infrastructure will be paramount in maintaining its competitive advantage and driving long-term value for its stakeholders.
See full Properly company page
