What is Properly?
Properly, Inc. operates as a San Francisco-based technology firm dedicated to the professionalization of the short-term rental sector. By providing a comprehensive management platform, the company enables property managers and hosts to maintain high operational standards, ensuring consistency and quality across global listings. Its market position is defined by its ability to bridge the gap between fragmented rental operations and institutional-grade management practices. Through its distributed team and global footprint, Properly serves as a critical infrastructure layer for the modern hospitality economy, facilitating seamless interactions between property owners and guests while optimizing the underlying asset performance.
How much funding has Properly raised?
Properly has raised a total of $57.1M across 3 funding rounds:
Series A
$22M
Debt
$105K
Series B
$35M
Series A (2019): $22M with participation from Roofstock, Golden Ventures, Airbnb, Clearbanc, AlleyCorp, and Prudence Holdings
Debt (2021): $105K led by PPP
Series B (2021): $35M supported by FCT, FJ Labs, Max-Ventures, 1984 Ventures, Intact Ventures, Prudence Holdings, Golden Ventures, and AlleyCorp companies
Key Investors in Properly
FCT
First Canadian Title is a Canadian company that primarily provides title insurance and related services for real estate transactions, supporting lenders and consumers.
FJ Labs
FJ Labs specializes in angel investing at a venture scale, focusing on marketplaces and network effect businesses with a massive portfolio of unicorn startups.
Max-Ventures
Max-Ventures is a venture capital and private equity firm based in Cleveland, Ohio, focused on supporting high-growth potential enterprises.
What's next for Properly?
With the successful closure of its latest funding round, Properly is well-positioned to deepen its market penetration and enhance its technological capabilities. The strategic focus will likely shift toward expanding its footprint in key international markets and refining its software-as-a-service offerings to meet the evolving demands of the short-term rental industry. As the sector continues to mature, Properly's emphasis on standardization and operational excellence will be instrumental in maintaining its competitive edge. The company is expected to leverage this capital to drive further innovation in its management tools, potentially integrating advanced analytics and automation to further streamline the rental lifecycle for its growing user base.
See full Properly company page
