What is PROPER Snacks?
PROPER Snacks is renowned for its commitment to creating healthier snacking alternatives, offering a diverse portfolio that includes popcorn and lentil chips under the PROPERCORN and PROPERCHIPS brands. Each product is meticulously crafted to be vegan, low in calories (under 136), and seasoned with 100% natural ingredients, notably excluding palm oil. As the first B Corp certified snack company in the United Kingdom, PROPER Snacks prioritizes both consumer well-being and environmental sustainability, appealing to a growing demographic of health-conscious individuals seeking delicious yet guilt-free options.
How much funding has PROPER Snacks raised?
PROPER Snacks has raised a total of $9.2M across 1 funding round:
Private Equity
$9.2M
Private Equity (2016): $9.2M with participation from Piper Private Equity and JamJar Investments
Key Investors in PROPER Snacks
Piper Private Equity
Piper Private Equity is an investment firm focused on high-growth consumer brands, providing strategic support and capital to help companies scale. Their expertise in brand strategy and digital innovation, coupled with a commitment to sustainability and purpose-led business, aligns well with PROPER Snacks' ethos.
JamJar Investments
JamJar Investments is a venture capital fund that backs early-stage companies, particularly in the consumer technology and FMCG sectors. Founded by entrepreneurs behind the successful Innocent Drinks brand, they bring valuable experience in building and scaling consumer-focused businesses.
What's next for PROPER Snacks?
With substantial backing and a clear focus on sustainable, health-conscious products, PROPER Snacks is well-positioned for continued growth. The recent major strategic investment signals confidence from its backers in the company's business model and market penetration strategy. Future initiatives are likely to involve expanding distribution channels, innovating new product lines that align with consumer demand for healthier options, and further solidifying its brand as a leader in the ethical and sustainable snack industry. The company's B Corp certification also suggests a continued emphasis on social and environmental impact alongside financial performance.
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