What is Promo?
Promo.com operates as a sophisticated cloud-based video creation service, designed to streamline the production of high-quality visual content for businesses and creative professionals. By integrating an extensive library of stock videos, photos, and music, the platform empowers users to generate professional-grade marketing assets without the need for traditional, resource-heavy production workflows. Its market position is defined by its ability to bridge the gap between complex video editing software and the rapid, high-volume demands of modern digital advertising and social media marketing. Through its intuitive interface, Promo has become an essential tool for brands seeking to enhance their storytelling and communication strategies through dynamic visual media.
How much funding has Promo raised?
Promo has raised a total of $21M across 2 funding rounds:
Series A
$5M
Series B
$16M
Series A (2016): $5M, investors not publicly disclosed
Series B (2021): $16M led by Getty Images and Benson Oak Ventures
Key Investors in Promo
Getty Images
A leading global visual content company providing an extensive digital library of stock photography, editorial images, and video footage to media organizations and creative professionals.
Benson Oak Ventures
A venture capital and private equity firm focused on identifying and supporting high-growth potential companies through strategic financial backing.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for Promo?
With the successful closure of this major strategic investment, Promo is well-positioned to accelerate its product development roadmap and deepen its integration with global visual content ecosystems. The company is expected to leverage this capital to enhance its algorithmic video generation tools and expand its enterprise service offerings. By focusing on scalability and user-centric innovation, Promo aims to solidify its leadership in the video-as-a-service market, ensuring that its platform remains the primary choice for organizations looking to optimize their visual communication efforts in an increasingly video-first digital economy.
See full Promo company page
