What is Provenance?
Provenance operates at the intersection of fintech, supply chain management, and consumer advocacy. By leveraging blockchain and open data architectures, the company provides a robust framework for brands to verify product claims—ranging from carbon neutrality to fair labor practices—directly to the end consumer. This digital infrastructure addresses the growing demand for corporate accountability, effectively transforming opaque supply chains into transparent, verifiable narratives. As a pioneer in the transparency-as-a-service sector, Provenance enables retailers to build trust through immutable data, positioning itself as an essential partner for modern, sustainability-focused enterprises.
How much funding has Provenance raised?
Provenance has raised a total of $6.1M across 4 funding rounds:
Other Financing Round
$65K
Unspecified
$200K
Angel/Seed
$837K
Unspecified
$5M
Other Financing Round (2013): $65K with participation from Wayra
Unspecified (2014): $200K led by Wayra and Technology Strategy Board
Angel/Seed (2017): $837K supported by Angel Academe and Humanity United
Unspecified (2022): $5M featuring Nordic Eye, Digital Currency Group, Working Capital, and The Brandtech Group
Key Investors in Provenance
Wayra
Wayra is a global tech open innovation hub that invests in start-ups and facilitates business opportunities between them and industry leaders.
Technology Strategy Board
Innovate UK is an innovation agency that functions as a non-departmental public body funded by the UK government to support research and development.
Angel Academe
Angel Academe is an investor network primarily composed of female angel investors who focus on funding female-founded startups to enhance gender diversity.
What's next for Provenance?
The latest capital injection is expected to accelerate the deployment of Provenance's software across broader retail ecosystems. As the company transitions from its foundational growth phase into a period of rapid enterprise scaling, the focus will likely shift toward enhancing interoperability between disparate supply chain data sources and deepening its integration with global e-commerce platforms. By capitalizing on the increasing regulatory pressure for ESG reporting and the persistent consumer demand for ethical consumption, Provenance is well-positioned to define the standard for product-level transparency in the coming decade.
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