What is Profitero?
Established in 2010 and based in Boston, Massachusetts, Profitero offers critical eCommerce intelligence solutions to a diverse range of retailers, including those in brick-and-mortar, FMCG, health and beauty, electronics, and online segments. The company's platform provides real-time data, enabling retailers and brands to optimize their online presence and sales strategies in the rapidly evolving digital marketplace.
How much funding has Profitero raised?
Profitero has raised a total of $29M across 3 funding rounds:
Angel/Seed
$1M
Series A
$8M
Series B
$20M
Angel/Seed (2011): $1M with participation from Enterprise Ireland and Delta Partners
Series A (2014): $8M led by Polaris Partners
Series B (2020): $20M supported by Conviction Capital and Scaleworks
Key Investors in Profitero
Polaris Partners
Polaris Partners is a venture capital firm specializing in backing transformational companies in the biotech and healthcare sectors, providing coaching and resources for growth.
Scaleworks
Scaleworks is an investment firm that acquires B2B SaaS companies through its Venture Equity program, providing Venture Finance loans for growth funding and supporting SaaS companies to scale.
Enterprise Ireland
Enterprise Ireland is a government agency responsible for the development and growth of Irish businesses in the manufacturing and internationally traded services industries.
What's next for Profitero?
With substantial backing, Profitero is poised for accelerated growth and further innovation in its product offerings. The company's strategic investments suggest a focus on expanding its market reach, enhancing its analytical capabilities, and potentially exploring new verticals within the eCommerce ecosystem. This financial momentum is expected to solidify its competitive edge and support its mission to empower retailers with actionable data insights.
See full Profitero company page
