What is ProducePay?
Headquartered in Los Angeles, ProducePay operates at the intersection of fintech and agritech. The company provides a sophisticated marketplace and financing engine that grants fresh produce farmers immediate access to distribution channels and working capital. By streamlining the financial operations of the agricultural sector, ProducePay addresses critical inefficiencies in the supply chain, ensuring that growers can maintain operational stability while connecting with high-value buyers globally. Its market position is defined by its dual-focus on technological integration and sustainable food system development.
How much funding has ProducePay raised?
ProducePay has raised a total of $311.3M across 8 funding rounds:
Angel/Seed
$2.5M
Series A
$7M
Series B
$14M
Debt
$205M
Debt
$350K
Series C
$43M
Series D
$38M
Angel/Seed (2016): $2.5M led by Taurus Ventures, Brady Brim-DeForest, Red Bear Angels, Moonshots Capital, Menlo Ventures, Arena Ventures, and CoVenture
Series A (2017): $7M supported by Social Leverage, Menlo Ventures, Arena Ventures, Red Bear Angels, and CoVenture
Series B (2018): $14M featuring Social Leverage, CoVenture, Greenhouse Capital Partners, Anterra Capital, FJ Labs, Moonshots Capital, Rabo Frontier Ventures, and Tribeca Angels
Debt (2019): $205M backed by CoVenture and TCM Capital
Debt (2020): $350K with participation from PPP
Series C (2021): $43M led by CoVenture, G2 Venture Partners, Anterra Capital, International Finance, and IDB Invest
Series D (2024): $38M supported by Commonfund
Key Investors in ProducePay
CoVenture
CoVenture is an asset management firm investing across the capital stack of tech-enabled companies, often providing the first institutional equity and/or debt financing to business operations across financial services and platform economies.
Anterra Capital
Anterra Capital is an investment firm focused on building a safe, sustainable, and resilient food system by empowering farmers and improving consumer access to nutritious foods through agrifood value chain investments.
Social Leverage
Social Leverage is a partnership that invests in exceptional entrepreneurs in the technology space, bringing entrepreneurial expertise and extensive industry relationships to help grow great companies.
What's next for ProducePay?
Looking ahead, ProducePay is positioned to leverage its recent capital injection to expand its footprint in the global agrifood market. The company's strategic roadmap likely includes the enhancement of its digital infrastructure, the scaling of its lending capacity, and the deepening of its relationships with international distribution partners. As the firm matures, it remains focused on driving transparency and resilience within the agricultural ecosystem, utilizing its platform to empower farmers with the financial tools necessary to thrive in an increasingly complex global economy.
See full ProducePay company page
