What is Proclivity Systems?
Proclivity Systems operates LayerRx, a specialized electronic marketplace designed for the secure buying and selling of data and digital advertising within the highly regulated pharmaceutical and healthcare industries. The platform facilitates transparent and data-secure trading, initially focusing on healthcare professionals (HCPs). LayerRx has expanded its reach to include over 130 brands, enabling them to connect with verified HCPs across a vast network of digital properties and channels. The marketplace also supports secure data licensing from multiple providers, ensuring HIPAA compliance for advanced targeting of HCPs and direct-to-consumer (DTC) initiatives.
How much funding has Proclivity Systems raised?
Proclivity Systems has raised a total of $6M across 3 funding rounds:
Series A
$700K
Series B
$5.2M
Debt
$150K
Series A (2007): $700K, investors not publicly disclosed
Series B (2008): $5.2M led by Fung Capital USA, WPP, and Pilot Group
Debt (2020): $150K supported by PPP
Key Investors in Proclivity Systems
Fung Capital USA
Fung Capital USA is a venture capital firm with a deep focus on the retail sector, providing strategic investment and operational expertise to entrepreneurs. They leverage their extensive network of brands and retailers to drive company growth and innovation, particularly in areas undergoing significant disruption.
WPP
WPP is a global leader in marketing services and communications, offering a comprehensive suite of advertising, media investment management, data analytics, and digital marketing solutions to clients worldwide. They specialize in integrated approaches that combine creativity, technology, and data-driven insights.
Pilot Group
Pilot Group specializes in providing tailored business solutions, particularly in e-commerce, offering software modifications, mobile app development, and website design. They focus on enhancing customer service, boosting sales, and automating processes for businesses.
What's next for Proclivity Systems?
The recent major strategic investment in Proclivity Systems signals a phase of accelerated scaling and market expansion. With a robust platform like LayerRx already established and serving a significant number of brands and digital properties, this capital infusion is likely to fuel further technological innovation, broader market penetration, and potentially the development of new service verticals within the healthcare data and advertising ecosystem. The company's focus on security and compliance positions it well for continued growth in a sector demanding stringent data governance.
See full Proclivity Systems company page
