What is ProcedureFlow?
Launched in 2015 by Gemba Software Solutions, ProcedureFlow provides a sophisticated software platform designed to transform how organizations document and execute operating procedures. By digitizing and simplifying knowledge management, the platform enables enterprises in sectors such as finance, insurance, and utility services to significantly reduce training overhead, mitigate operational costs, and enhance process consistency. Headquartered in Saint John, New Brunswick, the company serves as a critical infrastructure layer for contact centers and large-scale operations, ensuring that institutional knowledge is both accessible and actionable for frontline employees.
How much funding has ProcedureFlow raised?
ProcedureFlow has raised a total of $11.8M across 1 funding round:
Unspecified
$11.8M
Unspecified (2022): $11.8M with participation from New Brunswick Innovation Foundation, Innovatia, Sandpiper Ventures, BDC, Build Ventures, and Canadian Business Growth Fund
Key Investors in ProcedureFlow
New Brunswick Innovation Foundation
The New Brunswick Innovation Foundation is a dedicated investment entity focused on empowering early-stage startups and fostering a robust venture capital ecosystem within the region.
Sandpiper Ventures
Sandpiper Ventures is an early-stage venture capital fund that prioritizes high-performing, tech-enabled companies, with a specific mission to disrupt traditional investment landscapes.
Canadian Business Growth Fund
The Canadian Business Growth Fund provides long-term, minority capital and strategic expertise to privately-owned Canadian businesses to drive expansion and realize growth potential.
What's next for ProcedureFlow?
With this major strategic investment, ProcedureFlow is poised to enter a new phase of market expansion and product development. The capital will likely be deployed to scale the platform's capabilities, potentially integrating advanced analytics or AI-driven process automation to further differentiate its offering. As the company continues to mature, the focus will shift toward deepening its penetration within the North American enterprise market, leveraging its unique position in Atlantic Canada to attract top-tier talent and foster long-term partnerships. The strategic backing from institutional investors suggests a clear trajectory toward sustained operational excellence and increased market share in the business process optimization sector.
See full ProcedureFlow company page
