What is PROBAR?
Founded in Park City, UT, in 2003 by Jeff Coleman, PROBAR® has established itself as a creator of plant-based, organic nutrition bars designed to power active lifestyles. The company's product line includes PROBAR Meal® On-the-Go Bars, Protein Bars, PROBAR live® Bars, PROBAR Bite® Bars, and PROBAR Bolt® Energy Chews. All offerings are vegan, Non-GMO Project Verified, Certified Gluten Free, and kosher. PROBAR® positions itself as a provider of convenient, sustainable, and tasty whole superfood nutrition for athletes and outdoor enthusiasts, aiming to deliver performance and satisfaction.
How much funding has PROBAR raised?
PROBAR has raised a total of $1M across 2 funding rounds:
Debt
$350K
Debt
$646K
Debt (2020): $350K with participation from PPP
Debt (2021): $646K led by PPP
Key Investors in PROBAR
PPP
Public-Private Partnership
PPP
Public-Private Partnership
What's next for PROBAR?
The recent major strategic investment indicates PROBAR's transition into a scaling phase, likely aimed at expanding market reach and product development. This capital will enable the company to further solidify its position as a leader in the performance nutrition sector, potentially exploring new product innovations or enhancing distribution channels. The company's commitment to organic, plant-based ingredients suggests a continued focus on health-conscious consumers and the growing demand for sustainable food options.
See full PROBAR company page
