What is Primer?
Primer is recognized as the world's first automation platform designed for payments and commerce. It provides merchants with the essential infrastructure to create enhanced buying experiences for their customers. The platform empowers merchants to unify and govern their entire payment and commerce stack, enabling autonomous construction of bespoke payment flows. Through one-click Connections, businesses can integrate various payment and commerce solutions, and a drag-and-drop workflow editor allows for the definition of logic across the commerce lifecycle, facilitating seamless checkout experiences that align with contemporary consumer expectations. Founded in 2020 by former Braintree/PayPal colleagues Paul Anthony and Gabriel Le Roux, Primer aims to streamline complex payment ecosystems.
How much funding has Primer raised?
Primer has raised a total of $73.1M across 3 funding rounds:
Angel/Seed
$4.4M
Series A
$18.7M
Series B
$50M
Angel/Seed (2020): $4.4M with participation from Balderton Capital
Series A (2020): $18.7M led by Accel Partners BV
Series B (2021): $50M supported by RTP Global, Speedinvest, Accel, Seedcamp, Balderton Capital, and ICONIQ Growth
Key Investors in Primer
ICONIQ Growth
ICONIQ Growth partners with exceptional entrepreneurs and leaders who drive global impact and change. The company is inspired by visionaries defining the future of their industries by building company cultures that endure. The company's unique investment platform harnesses the power of ICONIQ Capital's vibrant ecosystem of founders, pioneers, and business leaders with the goal of delivering tangible value and amplifying the company's portfolio companies' success from early growth stage to IPO and beyond.
Balderton Capital
Balderton Capital is a company that operates in the Venture Capital & Private Equity industry. It employs 20to49 people and has 1Mto5M of revenue. The company is headquartered in the United Kingdom.
Speedinvest
Speedinvest is a venture capital fund with over €1B allocated for investing in pre-Seed, Seed, and early-stage tech startups across Europe. The company focuses on various sectors including Deep Tech, Fintech, Health Bio, Climate Tech, and SaaS Infra. Speedinvest provides not only capital but also hands-on support and access to a vast network aimed at accelerating the growth of innovative startups. Committed to diversity and inclusion, Speedinvest partners with talented founders and industry leaders to drive the success of Europe’s tech ecosystem.
What's next for Primer?
With its substantial enterprise-level funding, Primer is strategically positioned to accelerate its growth and further develop its innovative automation platform. The company's focus on providing merchants with a unified and flexible infrastructure for payments and commerce suggests a trajectory towards expanding its market reach and enhancing its technological capabilities. Future developments are likely to involve deeper integration of payment solutions, advanced workflow automation features, and broader adoption by merchants seeking to optimize their customer buying journeys. This capital infusion will be critical in scaling operations, attracting top talent, and solidifying Primer's position as a leader in the evolving landscape of digital commerce.
See full Primer company page
