What is Precoa?
Founded in 2004 by industry veterans Mark Hornibrook and Bret Davis, Precoa has evolved from a kitchen-table startup into a dominant force in the preneed funeral planning market. The company is defined by its ProActive Preneed® methodology, which integrates funeral insurance expertise with sophisticated marketing strategies to provide families with comprehensive advanced planning solutions. By prioritizing a culture of craftsmanship and proactive engagement, Precoa has successfully differentiated itself from traditional service providers, establishing a high-barrier-to-entry model that emphasizes both healing experiences for families and sustainable growth for its partners.
How much funding has Precoa raised?
Precoa has raised a total of $4M across 2 funding rounds:
Debt
$2M
Debt
$2M
Debt (2020): $2M with participation from PPP
Debt (2021): $2M led by PPP
Key Investors in Precoa
PPP
Public-Private Partnership
What's next for Precoa?
With the recent influx of capital, Precoa is well-positioned to accelerate its strategic initiatives, focusing on technological integration and market penetration. The company is expected to leverage this financial runway to scale its ProActive Preneed® platform, potentially exploring new digital channels to streamline the pre-arrangement process. Furthermore, the enterprise-level funding suggests a focus on operational excellence and the potential for inorganic growth through strategic partnerships or service diversification. As the death care industry undergoes a period of modernization, Precoa's commitment to its core values of kindness and progression will likely remain the cornerstone of its future expansion efforts, ensuring it maintains its competitive edge in an increasingly complex market landscape.
See full Precoa company page