What is Precision Opinion?
Precision Opinion operates as a premier market research entity, distinguished by its comprehensive suite of data collection services. The firm leverages a multi-modal approach, integrating CATI, SMS/MMS, and traditional mail surveys to provide bespoke research solutions. By maintaining a dedicated in-person call center, Precision Opinion ensures high-fidelity data acquisition, which is critical for clients requiring precision in large-scale projects. Their operational model prioritizes data security and quality, positioning them as a vital partner for organizations that demand reliable, actionable insights in an increasingly complex information landscape.
How much funding has Precision Opinion raised?
Precision Opinion has raised a total of $3.1M across 2 funding rounds:
Debt
$1M
Unspecified
$2.1M
Debt (2020): $1M with participation from PPP
Unspecified (2020): $2.1M led by Silver State Growth Capital Initiative
Key Investors in Precision Opinion
Silver State Growth Capital Initiative
An investment firm focused on regional economic development and scaling high-growth enterprises through strategic capital allocation.
PPP
Public-Private Partnership
What's next for Precision Opinion?
With the recent infusion of capital, Precision Opinion is well-positioned to accelerate its technological capabilities and expand its operational footprint. The firm is expected to focus on enhancing its survey research methodologies and deepening its integration with enterprise-level analytics platforms. As the demand for high-quality, secure data collection continues to rise, Precision Opinion will likely leverage this financial backing to optimize its service delivery, potentially exploring new automated survey technologies and expanding its reach within the non-profit and healthcare sectors. This strategic growth trajectory suggests a continued focus on maintaining its reputation for excellence in the competitive market research industry.
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