What is PreciseTarget?
PreciseTarget is a prominent provider of artificial intelligence systems tailored for the retail industry, focusing on enhancing consumer satisfaction by bridging the gap between brands and potential repeat customers. The company's innovative solutions cater to brands, publishers, and influencers, enabling them to uphold stringent editorial standards while delivering highly personalized product recommendations. PreciseTarget's technology empowers creators to adeptly navigate the dynamic fashion market and foster deeper engagement with their audiences. The core objective is to assist clients in acquiring superior quality customers at a reduced cost, thereby championing a philosophy centered on customer delight and loyalty.
How much funding has PreciseTarget raised?
PreciseTarget has raised a total of $15.4M across 4 funding rounds:
Private Equity
$980K
Angel/Seed
$3M
Private Equity
$4.7M
Private Equity
$6.7M
Private Equity (2013): $980K, investors not publicly disclosed
Angel/Seed (2014): $3M, investors not publicly disclosed
Private Equity (2016): $4.7M, investors not publicly disclosed
Private Equity (2017): $6.7M, investors not publicly disclosed
What's next for PreciseTarget?
With the recent major strategic investment, PreciseTarget is poised for accelerated growth and market expansion. The substantial capital infusion is expected to fuel further development of its AI-driven retail solutions, enhance customer acquisition strategies, and solidify its position in the competitive fashion tech landscape. This financing round signals a strong market confidence in PreciseTarget's ability to deliver enhanced consumer experiences and drive significant value for its clients through advanced personalization and data analytics.
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