What is Precise TV?
Founded in 2015, Precise TV operates at the intersection of artificial intelligence and digital advertising. The company distinguishes itself through a proprietary COPPA-compliant AI solution that facilitates predictive contextual targeting for social video platforms without relying on personally identifiable information (PII). As a Google Premier Partner and a Tag Brand Safety signatory, Precise TV provides a secure, high-performance environment for over 100 global brands and agencies, such as Adobe, Breville, and Pokemon. By prioritizing privacy-first advertising, the firm has established a defensible moat in an industry increasingly scrutinized for data handling practices.
How much funding has Precise TV raised?
Precise TV has raised a total of $21M across 1 funding round:
Other Financing Round
$21M
Other Financing Round (2025): $21M with participation from Lloyds Banking Group
Key Investors in Precise TV
Lloyds Banking Group
Lloyds Banking Group is a prominent UK-based financial services institution providing retail, commercial, and wealth management services with a significant international presence.
Undisclosed Investor
Undisclosed investor participating in the funding round.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for Precise TV?
The infusion of capital will likely be directed toward enhancing the company's predictive AI capabilities and deepening its integration with major social video ecosystems. As the digital advertising landscape shifts away from traditional tracking methods, Precise TV's contextual targeting technology is poised to capture a larger share of enterprise-level marketing budgets. Future growth strategies will likely focus on scaling the platform's reach, strengthening its compliance-first value proposition, and potentially exploring new geographic territories to maintain its competitive edge in the global advertising technology sector.
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