What is Practical Magic?
Practical Magic operates as a sophisticated, full-service production group that bridges the gap between traditional storytelling and cutting-edge technical execution. The company has established itself as a market leader in virtual reality and volumetric media, consistently pushing the boundaries of what is possible in digital entertainment. Their portfolio, which includes high-profile projects such as Grease AR and The Meg: Submersive VR Experience, demonstrates a unique capability to integrate experiential engineering into next-generation reality competition formats. By providing storytellers with proprietary, advanced tools, Practical Magic is effectively redefining the production pipeline for global audiences, ensuring that creative vision is supported by robust, scalable technology.
How much funding has Practical Magic raised?
Practical Magic has raised a total of $70K across 1 funding round:
Debt
$70K
Debt (2021): $70K with participation from PPP
Key Investors in Practical Magic
PPP
Public-Private Partnership
What's next for Practical Magic?
With the recent infusion of capital, Practical Magic is poised to accelerate its research and development initiatives, specifically targeting the expansion of its volumetric media capabilities. The strategic focus will likely shift toward enhancing their proprietary toolsets to support larger-scale international projects and deepening their footprint in the immersive entertainment sector. As the industry continues to demand more complex, tech-forward content, Practical Magic is strategically positioned to capitalize on the growing appetite for interactive and high-fidelity media experiences. Future growth will likely involve scaling their engineering teams to meet the demands of global distribution partners while maintaining their reputation for inventing the uninvented in the creative industry.
See full Practical Magic company page
