What is PoweredLocal?
PoweredLocal operates a sophisticated Wi-Fi platform designed to enhance customer engagement and marketing efforts for businesses. By enabling easy opt-in for customers connecting to venue Wi-Fi, the platform validates user data, such as email and mobile numbers, ensuring message deliverability. It provides businesses with insights into customer foot traffic and dwell times, allowing for the creation of targeted advertising audiences for platforms like Facebook Custom Audience and Google Customer Match. This capability bridges the gap between offline customer presence and online marketing, aiming to boost campaign ROI by adding valuable context to customer interactions. With over 2.5 million users having opted into the network across partner venues, PoweredLocal offers a substantial audience pool for advertisers.
How much funding has PoweredLocal raised?
PoweredLocal has raised a total of $500K across 1 funding round:
Unspecified
$500K
Unspecified (2017): $500K with participation from Rimon Investments
Key Investors in PoweredLocal
Rimon Investments
Rimon Investments is a specialist in R&D tax incentives and Export Market Development Grants, focusing on helping businesses leverage government funding for growth. They provide expert consulting to maximize eligibility and streamline the grant application process, having secured over $250 million in funding for clients across various industries.
What's next for PoweredLocal?
The substantial enterprise-level funding and major strategic investment indicate PoweredLocal is poised for significant scaling and market expansion. The company is likely to focus on enhancing its platform's analytical capabilities, expanding its network of partner venues, and further integrating its data insights with major advertising ecosystems. Future developments may include advanced personalization features for customer communications and deeper analytics to demonstrate offline-to-online marketing attribution, solidifying its position as a key player in location-based marketing technology.
See full PoweredLocal company page
