What is POTLOC?
Potloc operates as a tech-enabled consumer research firm, leveraging advanced social network surveying technology to conduct precise survey sampling. This innovative approach allows the company to access highly niche or geo-targeted respondent pools, providing invaluable insights to leading brands and top consulting firms worldwide. Founded in Montreal in 2014, Potloc has expanded to over 230 employees with global offices in Paris and New York, establishing itself as a key player in understanding consumer bases and solving complex strategic challenges through data.
How much funding has POTLOC raised?
POTLOC has raised a total of $50.7M across 2 funding rounds:
Series A
$15.7M
Series B
$35M
Series A (2020): $15.7M with participation from Desjardins Capital, Brightspark Ventures, Investissement Quebec, Cap Horn, and EcoFuel
Series B (2022): $35M led by First Ascent Ventures AGF Management, Ecofuel, Desjardins Capital, Investissement Quebec, Cap Horn, and Brightspark Ventures
Key Investors in POTLOC
First Ascent Ventures
First Ascent Ventures invests in emerging technology companies, particularly those in enterprise B2B software leveraging AI, machine learning, and big data, with a focus on data privacy and security.
Ecofuel
EcoFUEL LTD is a Cyprus-based company specializing in sustainable fuel solutions and promoting eco-friendly energy alternatives to reduce carbon emissions.
Desjardins Capital
Desjardins Capital is an investment fund focused on supporting the growth of small and medium-sized enterprises in Quebec.
What's next for POTLOC?
The substantial enterprise-level backing indicates Potloc is in a significant scaling phase, likely focusing on expanding its technological infrastructure and global reach. The recent strategic investment suggests a strong validation of its business model and future potential. Future endeavors will probably involve enhancing its AI-driven sampling algorithms and broadening its service offerings to cater to an increasingly diverse range of client needs in market intelligence and consumer behavior analysis.
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