What is POTLOC?
Headquartered in Montreal, Potloc operates at the intersection of big data and consumer behavior. The company utilizes advanced social media sampling technology to conduct precise, geo-targeted surveys that traditional research methods often fail to capture. By providing businesses with actionable intelligence, Potloc enables organizations to solve complex strategic challenges and better understand their target demographics. With a workforce exceeding 230 employees and a presence in Paris, New York, and Montreal, the firm is uniquely positioned to disrupt the traditional market research industry through its tech-enabled, high-fidelity data collection platform.
How much funding has POTLOC raised?
POTLOC has raised a total of $50.7M across 2 funding rounds:
Series A
$15.7M
Series B
$35M
Series A (2020): $15.7M with participation from Brightspark Ventures, Investissement Quebec, Desjardins Capital, EcoFuel, and Cap Horn
Series B (2022): $35M led by Ecofuel, Cap Horn, Investissement Quebec, First Ascent Ventures AGF Management, Brightspark Ventures, and Desjardins Capital
Key Investors in POTLOC
First Ascent Ventures
A venture capital firm specializing in early-stage and growth-oriented enterprise software companies, with a focus on AI, machine learning, and big data.
Brightspark Ventures
A prominent Canadian venture capital firm that provides growth capital and strategic expertise to disruptive, market-transforming technology companies.
Investissement Quebec
A government-backed investment corporation dedicated to fostering economic development and job creation through loans, guarantees, and equity financing.
What's next for POTLOC?
With the successful closure of this major strategic investment, Potloc is poised to accelerate its international footprint and enhance its technological infrastructure. The company's focus will likely shift toward scaling its AI-driven survey capabilities and expanding its reach into new geographic markets. As Potloc continues to refine its sampling algorithms, it remains well-positioned to capitalize on the growing demand for real-time, high-quality consumer data. Investors are expected to support further product innovation, ensuring the company maintains its competitive edge in the rapidly evolving enterprise research sector.
See full POTLOC company page
