What is Poq?
Headquartered in London, Poq operates as a specialized Software-as-a-Service platform designed to empower retailers in the development of highly effective, fully customized native mobile applications. By bridging the gap between complex retail operations and consumer-facing digital experiences, Poq enables its clients to cultivate stronger brand identities, optimize product sales, and foster deeper customer loyalty. The platform is engineered to deliver highly relevant content, personalized communications, and integrated rewards, positioning Poq as a critical infrastructure partner for modern omnichannel retailers seeking to thrive in an increasingly mobile-first economy.
How much funding has Poq raised?
Poq has raised a total of $19.6M across 6 funding rounds:
Other Financing Round
$800K
Other Financing Round
$534K
Series A
$4M
Debt
$1.3M
Other Financing Round
$1.3M
Series B
$11.7M
Other Financing Round (2012): $800K with participation from Venrex Investment Management and Seedcamp
Other Financing Round (2014): $534K led by Venrex Investment Management and Seedrs
Series A (2016): $4M supported by Venrex Investment Management, Beringea, and Seedcamp
Debt (2017): $1.3M featuring Barclays
Other Financing Round (2017): $1.3M backed by Barclays PLC
Series B (2018): $11.7M with participation from Smedvig Capital, Beringea, and Revolt Ventures
Key Investors in Poq
Smedvig Capital
Smedvig Capital is the London arm of the Smedvig Family Office, specializing in investments in private markets assets, particularly in Private Equity and Venture Capital.
Beringea
Beringea is an international venture capital firm that invests in high-growth businesses in the US and UK, focusing on empowering entrepreneurs to build billion-dollar companies.
Seedcamp
Seedcamp is a venture capital firm that supports early-stage startups by providing investment, mentorship, and access to a global network.
What's next for Poq?
Following its major strategic investment, Poq is well-positioned to scale its operations and deepen its penetration within the global retail market. The company's focus on enterprise-level solutions suggests a roadmap centered on product innovation, specifically in enhancing the personalization engines and data analytics capabilities of its native app platform. As the retail landscape continues to shift toward integrated digital ecosystems, Poq is expected to leverage its recent capital to strengthen its competitive moat, potentially exploring new geographic markets or expanding its suite of loyalty-driven features to meet the evolving demands of high-volume retail partners.
See full Poq company page
