What is Populix?
Founded in January 2018, Populix operates a mobile-based consumer insights platform designed to streamline both qualitative and quantitative market research. The company leverages a substantial verified respondent pool of over 300,000 individuals across Indonesia, providing businesses with actionable data for informed decision-making. Populix offers a suite of services including subscription-based datasets, custom research projects, and its self-service survey tool, Poplite, which aims to enhance the accessibility and efficiency of market research for a broad spectrum of clients.
How much funding has Populix raised?
Populix has raised a total of $14.2M across 4 funding rounds:
Angel/Seed
$1M
Other Financing Round
$1.2M
Series A
$7.7M
Series B
$4.3M
Angel/Seed (2019): $1M with participation from Pegasus Tech Ventures, Intudo Ventures, and Gobi Partners
Other Financing Round (2021): $1.2M led by Quest Ventures and Intudo Ventures
Series A (2022): $7.7M supported by Acrew Capital Management, Quest Ventures, Intudo Ventures, and Altos Ventures
Series B (2025): $4.3M featuring Intudo Ventures, Alto Ventures, MSW Ventures, and Acrew Capital
Key Investors in Populix
Intudo Ventures
Intudo Ventures is a venture capital firm exclusively investing in Indonesia since 2017, focusing on the nation's dynamic digital ecosystem and combining Silicon Valley expertise with a deep local network.
Quest Ventures
Quest Ventures is a leading venture fund for scalable internet community companies across Asia, with a portfolio of over 50 ventures creating significant employment and advancement opportunities.
Acrew Capital
Acrew Capital is a venture capital firm dedicated to long-term partnerships and deep conviction, supporting early to growth-stage companies with a multidisciplinary and multigenerational team.
What's next for Populix?
The recent major strategic investment positions Populix for accelerated expansion and further development of its data analytics capabilities. With a strong foundation in the Indonesian market and a growing respondent base, the company is poised to enhance its platform offerings and potentially explore new geographic markets. This latest round of financing will likely fuel product innovation, bolster its sales and marketing efforts, and strengthen its competitive edge in the rapidly evolving digital insights sector.
See full Populix company page
