What is POKKT?
POKKT operates within the mobile advertising technology space, enabling consumers to discover new products and services. The company achieves this by providing contextual and personalized ad experiences directly on mobile devices. This approach aims to enhance user engagement and advertiser effectiveness by delivering relevant content at opportune moments, positioning POKKT as a key player in the evolving digital advertising landscape.
How much funding has POKKT raised?
POKKT has raised a total of $8M across 3 funding rounds:
Angel/Seed
$500K
Series A
$2.5M
Private Equity
$5M
Angel/Seed (2013): $500K with participation from Jungle Ventures
Series A (2014): $2.5M led by Singtel Innov8, Jungle Ventures, and JAFCO Asia
Private Equity (2015): $5M supported by JAFCO Asia, Jungle Ventures, Singtel Innov8 Pte. Ltd., and SEGNEL Ventures Pte. Ltd.
Key Investors in POKKT
Jungle Ventures
Jungle Ventures is a prominent venture capital firm specializing in early and growth-stage startups across Southeast Asia and India, focusing on building sustainable and scalable businesses.
JAFCO Asia
JAFCO Asia, soon to be rebranded as JIF Capital, is a venture capital firm with over 25 years of experience investing across the Asia Pacific region, focusing on technology, healthcare, and clean tech sectors.
Singtel Innov8 Pte. Ltd.
Singtel Innov8 is the corporate venture capital arm of Singtel, a leading telecommunications group in Asia, investing in innovative technologies and startups that align with Singtel's strategic interests.
What's next for POKKT?
With the recent infusion of capital, POKKT is poised for accelerated growth and strategic market expansion. The company's focus on personalized and contextual advertising experiences suggests a trajectory towards enhancing its platform capabilities, potentially exploring new markets, and deepening its technological innovation. This substantial backing from investors indicates strong confidence in POKKT's business model and its potential to capture a larger share of the mobile advertising market, likely involving scaling operations and refining its user acquisition and retention strategies.
See full POKKT company page
