What is Pocketwatch?
Founded in 2017 by Chris M. Williams, Pocketwatch operates as a premier entertainment studio dedicated to the next generation of family media. The company specializes in transforming digital-first creators into global franchises, with a portfolio that includes high-performing brands such as Ryan's World, Love, Diana, and Toys and Colors. By maintaining a studio-led approach to content production, Pocketwatch effectively manages the transition of intellectual property from screen time to tangible consumer goods. Its market position is fortified by a management team comprised of industry veterans from both traditional television and digital media, allowing the company to navigate the complexities of modern content distribution across platforms like Nickelodeon and various digital ecosystems.
How much funding has Pocketwatch raised?
Pocketwatch has raised a total of $22M across 3 funding rounds:
Series A
$6M
Series B
$15M
Debt
$1M
Series A (2017): $6M with participation from Third Wave Digital
Series B (2018): $15M led by UTA Ventures, Greycroft Partners, and Viacom
Debt (2020): $1M supported by PPP
Key Investors in Pocketwatch
Viacom
A global media conglomerate that owns premier networks including Nickelodeon, providing extensive distribution capabilities and industry expertise to its portfolio companies.
Greycroft Partners
A leading venture capital firm specializing in internet and mobile markets, known for leveraging deep media connections to help startups scale and build strategic relationships.
Third Wave Digital
An early-stage investment firm founded by Allen DeBevoise that focuses on high-growth opportunities within digital media distribution and programming technology.
What's next for Pocketwatch?
With the support of its latest strategic investment, Pocketwatch is well-positioned to accelerate its expansion into new media verticals and deepen its footprint in the global consumer products market. The company's focus remains on scaling its existing franchises while exploring new avenues for content monetization and audience engagement. As the digital entertainment landscape continues to consolidate, Pocketwatch's ability to harmonize creator-led content with professional studio production provides a distinct competitive advantage. Future growth will likely center on international market penetration and the diversification of its lifestyle product offerings, ensuring that the brand remains a central fixture in the daily lives of children and families worldwide.
See full Pocketwatch company page
