What is Pluto TV?
Founded in 2013 and headquartered in Los Angeles, California, Pluto TV operates as a free, advertiser-supported video on demand (AVOD) service. The company distinguishes itself by offering a curated selection of programming through digital linear channels, designed to replicate the traditional broadcast television experience. This innovative approach to content delivery has positioned Pluto TV as a key player in the evolving media consumption market, providing a compelling alternative to subscription-based streaming services.
How much funding has Pluto TV raised?
Pluto TV has raised a total of $51.8M across 4 funding rounds:
Debt
$500K
Series A
$13M
Series B
$30M
Private Equity
$8.3M
Debt (2014): $500K with participation from Sky
Series A (2014): $13M led by U.S. Venture Partners, United Talent Agency, Great Oaks Venture Capital, Sky, Chicago Ventures, and Luminari Capital
Series B (2016): $30M supported by ProSiebenSat.1, U.S. Venture Partners, Chicago Ventures, Sallfort PrivatBank, Luminari Capital, Third Wave Capital, Scripps Networks Interactive, and LionTree
Private Equity (2017): $8.3M featuring Samsung Venture Investment Corp
Key Investors in Pluto TV
ProSiebenSat.1
ProSiebenSat.1 Media is a German media broadcasting company involved in television advertising, broadcasting, and digital entertainment services, including online video and commerce, with a global program production and distribution arm.
U.S. Venture Partners
U.S. Venture Partners (USVP) is a Silicon Valley venture capital firm that focuses on early-stage investments in sectors like cybersecurity, enterprise software, consumer products, and healthcare, supporting entrepreneurs in building transformative companies.
Chicago Ventures
Chicago Venture Partners, L.P. is a private equity firm specializing in buyouts and growth equity, focusing on identifying great business opportunities, managerial talent, and financial capital to support companies across various industries.
What's next for Pluto TV?
The recent major strategic investment in Pluto TV signals a pivotal growth phase for the company. This influx of capital is likely to fuel further expansion of its content library, enhancement of its streaming technology, and broader market penetration. As an enterprise-level funding recipient, Pluto TV is poised to solidify its position in the competitive streaming arena, potentially exploring new distribution partnerships and advertising models to sustain its free-to-consumer offering and drive future revenue growth.
See full Pluto TV company page
