What is Plum Goodness?
Plum Goodness operates as India's premier 100% vegan beauty brand, offering a comprehensive suite of skincare, haircare, bodycare, and makeup solutions. By leveraging science-backed formulations, the company addresses specific dermatological concerns such as pigmentation, hydration, and aging, catering to a diverse demographic of men and women. The brand's market position is defined by its commitment to ethical beauty standards and effective, natural ingredients, which has allowed it to cultivate a loyal customer base through a sophisticated digital-first retail strategy.
How much funding has Plum Goodness raised?
Plum Goodness has raised a total of $49.4M across 2 funding rounds:
Series B
$14.4M
Series C
$35M
Series B (2020): $14.4M with participation from Unilever Ventures and Trifecta Capital Services
Series C (2022): $35M led by A91 Partners, Faering Capital, and Unilever Ventures
Key Investors in Plum Goodness
A91 Partners
A91 Partners is an investment firm focused on partnering with founders to build enduring businesses in India, specializing in sectors including software, financial services, and consumer products.
Faering Capital
Faering Capital is a prominent private equity firm in India that manages significant assets and partners with exceptional companies to navigate their growth journeys through trust and knowledge.
Unilever Ventures
Unilever Ventures is the venture capital arm of Unilever, specializing in investing in companies with the intention of helping them grow and achieve significant brand recognition.
What's next for Plum Goodness?
With the recent infusion of capital, Plum Goodness is well-positioned to accelerate its omnichannel expansion and deepen its research and development capabilities. The strategic focus will likely shift toward scaling its supply chain infrastructure and enhancing its digital customer experience to maintain its competitive edge in the rapidly evolving beauty tech space. As the brand continues to mature, the emphasis will remain on sustainable growth, product innovation, and strengthening its footprint within the broader consumer goods ecosystem, ensuring that it remains a top-of-mind choice for the conscious consumer.
See full Plum Goodness company page
