What is Platform161?
Platform161 is recognized as Europe's premier programmatic buying platform. Its core strength lies in its highly adaptable, modular technology, which can be precisely tailored to meet diverse use cases and the specific needs of brands and agencies. In an industry often characterized by complexity, Platform161's technology offers a streamlined approach to programmatic advertising, consistently delivering industry-leading performance metrics. The company operates with a global presence, headquartered in Amsterdam and supported by offices in key international markets including New York, Stockholm, Hamburg, and Madrid.
How much funding has Platform161 raised?
Platform161 has raised a total of $4M across 1 funding round:
Series B
$4M
Series B (2016): $4M with participation from Orion High Tech Group
Key Investors in Platform161
Orion High Tech Group
Orion High Tech Group is an investor with a focus on technology-centric companies, likely providing strategic capital and industry expertise to support Platform161's growth in the programmatic advertising sector.
What's next for Platform161?
The recent major strategic investment signifies a pivotal moment for Platform161, likely enabling further technological development, market penetration, and expansion into new territories. This capital infusion is expected to fuel the company's growth trajectory, allowing it to enhance its programmatic platform's capabilities and solidify its competitive advantage in the rapidly evolving digital advertising landscape. Strategic partnerships and continued innovation will be key to leveraging this financing for sustained market leadership.
See full Platform161 company page
