What is Platform161?
Platform161 specializes in powering media campaigns through real-time search events, AI insights, and zero-party data. The company enables advertisers to drive outcomes across various screens, offering services tailored for advertisers, publishers, and demand-side platforms (DSPs). Their focus areas include performance marketing, mobile app monetization, and omni-channel growth. Top brands and agencies such as Eli Lilly, Microsoft, and McDonald's are among their clients, attesting to Platform161's trusted reputation and innovative approach to capturing intent and optimizing campaigns for measurable results.
How much funding has Platform161 raised?
Platform161 has raised a total of $4M across 1 funding round:
Series B
$4M
Series B (2016): $4M with participation from Orion High Tech Group
Key Investors in Platform161
Orion High Tech Group
Orion High Tech Group is an investor with a focus on technology-centric ventures, likely contributing strategic guidance and capital to companies operating within the high-tech sector.
What's next for Platform161?
The recent major strategic investment in Platform161 signals a phase of accelerated growth and market expansion. This capital infusion is expected to fuel further development of their AI-driven advertising technology and broaden their reach within the performance marketing sector. The company is well-positioned to leverage its unique data capabilities to enhance campaign effectiveness for a growing roster of enterprise clients, solidifying its role as a key player in the digital advertising ecosystem.
See full Platform161 company page
