What is Planet Smart?
Planet Smart is a London-based deep-tech startup focused on revolutionizing the hygiene products industry with its proprietary PlanetSorb technology. This biodegradable, microplastic-free superabsorbent polymer is engineered to replace conventional plastics in products like diapers and menstrual care items. Co-founded by Dr. Gerald Perry Marin and Maurice Rüttimann, the company's mission is to drastically reduce plastic waste by offering a sustainable alternative that performs comparably to traditional SAPs while decomposing naturally within months, even in landfill conditions. A key advantage of PlanetSorb is its compatibility with existing manufacturing infrastructure, facilitating rapid scalability to meet the escalating global demand for eco-conscious hygiene solutions.
How much funding has Planet Smart raised?
Planet Smart has raised a total of $1M across 1 funding round:
Angel/Pre-Seed
$1M
Angel/Pre-Seed (2025): $1M with participation from Undaunted: Tackling climate change with innovation, Vertical Venture Partners, Innovate UK, and General Inception
Key Investors in Planet Smart
Undaunted: Tackling climate change with innovation
Undaunted is a community initiative focused on climate change innovation, associated with Imperial College London and the Royal Institution, indicating a focus on impactful environmental technologies.
Vertical Venture Partners
Vertical Venture Partners is an early-stage venture capital firm specializing in enterprise technology across specific vertical markets, suggesting an interest in scalable B2B solutions.
Innovate UK
Innovate UK is the UK's national innovation agency, supporting business growth and the development of new technologies, aligning with Planet Smart's deep-tech focus.
What's next for Planet Smart?
The recent major strategic investment signals a pivotal growth phase for Planet Smart, likely enabling the company to accelerate its production capabilities, expand its market reach, and further invest in research and development. This capital infusion is expected to bolster its efforts to displace traditional plastics in the hygiene sector, positioning Planet Smart as a leader in sustainable materials innovation. The company's focus on a scalable, drop-in solution suggests a strategy geared towards rapid adoption by major manufacturers seeking to enhance their environmental credentials.
See full Planet Smart company page
