What is Planet Smart?
Planet Smart is a deep-tech enterprise dedicated to revolutionizing the hygiene industry through the development of PlanetSorb. This innovative, bio-based material serves as a direct replacement for conventional superabsorbent polymers (SAPs) found in diapers and menstrual products. Unlike traditional plastics that persist in the environment for centuries, PlanetSorb is designed to decompose naturally within months, even in landfill conditions. By maintaining the performance standards of legacy materials while offering a sustainable lifecycle, Planet Smart provides a scalable solution for manufacturers seeking to meet stringent ESG mandates and consumer demand for eco-friendly hygiene products.
How much funding has Planet Smart raised?
Planet Smart has raised a total of $1M across 1 funding round:
Angel/Pre-Seed
$1M
Angel/Pre-Seed (2025): $1M with participation from Undaunted: Tackling climate change with innovation, Vertical Venture Partners, Innovate UK, and General Inception
Key Investors in Planet Smart
Undaunted
A specialized community and initiative of the Grantham Institute at Imperial College London, focused on accelerating climate change solutions through innovation.
Vertical Venture Partners
An early-stage venture capital firm that partners with founders to drive growth and efficiency in specific vertical markets through deep industry expertise.
Innovate UK
A UK government-funded innovation agency that supports the development of transformative technologies and research-led commercial ventures.
What's next for Planet Smart?
With this major enterprise-level funding, Planet Smart is poised to transition from pilot-scale validation to full-scale industrial deployment. The strategic roadmap focuses on optimizing supply chain logistics and expanding manufacturing partnerships to ensure that PlanetSorb can be adopted by major global hygiene brands without requiring significant capital expenditure on new machinery. Future growth will likely center on scaling production capacity to meet the urgent demand for plastic-free alternatives, while simultaneously exploring additional applications for their biodegradable polymer technology in other high-volume consumer goods sectors. The company remains focused on maintaining its competitive edge through continued material science innovation and strategic alignment with global sustainability initiatives.
See full Planet Smart company page
