What is Planet Smart?
Planet Smart is a pioneering deep-tech startup dedicated to the development of PlanetSorb, a microplastic-free, biodegradable superabsorbent polymer. Founded by Dr. Gerald Perry Marin and Maurice Rüttimann, the company addresses the environmental impact of disposable hygiene products, such as diapers and menstrual items, which are traditionally reliant on non-degradable plastics. The core value proposition of Planet Smart lies in the compatibility of its bio-based material with existing manufacturing infrastructure, allowing for seamless integration into current supply chains without requiring costly equipment overhauls. By offering a high-performance material that decomposes naturally in landfill conditions, the company is effectively tackling one of the most persistent challenges in the circular economy.
How much funding has Planet Smart raised?
Planet Smart has raised a total of $1M across 1 funding round:
Angel/Pre-Seed
$1M
Angel/Pre-Seed (2025): $1M with participation from Vertical Venture Partners, Undaunted: Tackling climate change with innovation, Innovate UK, and General Inception
Key Investors in Planet Smart
Vertical Venture Partners
Vertical Venture Partners is an early-stage venture capital firm that focuses on investing in enterprise technology companies targeting specific vertical markets, leveraging deep industry expertise to drive growth.
Undaunted
Undaunted is a climate-focused innovation community and initiative of the Grantham Institute at Imperial College London, dedicated to supporting ventures that tackle climate change through scientific advancement.
Innovate UK
Innovate UK is a non-departmental public body funded by the UK government that provides grants and support to businesses to drive research, development, and commercialization of new technologies.
What's next for Planet Smart?
With the recent infusion of capital, Planet Smart is strategically positioned to scale its production capabilities and expand its market footprint. The company's roadmap focuses on deepening partnerships with major hygiene product manufacturers to integrate PlanetSorb into mass-market consumer goods. As regulatory pressure on single-use plastics intensifies globally, Planet Smart's ability to provide a drop-in, sustainable solution offers a distinct competitive advantage. Future growth will likely involve optimizing supply chain logistics and securing additional intellectual property protections to solidify its leadership in the sustainable materials market. The firm remains committed to its mission of eliminating plastic waste through scalable, science-led innovation.
See full Planet Smart company page
