What is Planet Smart?
Planet Smart is a London-based deep-tech startup focused on revolutionizing the hygiene products industry with its innovative material, PlanetSorb. This biodegradable, microplastic-free superabsorbent polymer is engineered to replace conventional plastics in products like diapers and menstrual items. Co-founded by Dr. Gerald Perry Marin and Maurice Rüttimann, the company's mission is to drastically reduce plastic waste by offering a bio-based material that matches the performance of existing SAPs while naturally decomposing within months, even in landfill conditions. Crucially, PlanetSorb is designed for seamless integration with current manufacturing lines, facilitating rapid scalability to meet the escalating global demand for eco-friendly hygiene solutions. The company's technological advancements position it as a key player in the burgeoning green materials market.
How much funding has Planet Smart raised?
Planet Smart has raised a total of $1M across 1 funding round:
Angel/Pre-Seed
$1M
Angel/Pre-Seed (2025): $1M with participation from Innovate UK, General Inception, Undaunted: Tackling climate change with innovation, and Vertical Venture Partners
Key Investors in Planet Smart
Innovate UK
Innovate UK is a UK government-funded innovation agency focused on driving technological advancement and commercialization across various sectors.
General Inception
General Inception operates within the financial services industry, indicating a focus on strategic financial backing for promising ventures.
Undaunted: Tackling climate change with innovation
Undaunted is an initiative dedicated to combating climate change through innovation, suggesting a strategic interest in Planet Smart's sustainable material solutions.
What's next for Planet Smart?
With this major enterprise-level funding, Planet Smart is poised for significant expansion and market penetration. The strategic investment will likely accelerate the scaling of PlanetSorb production, enhance research and development efforts for further material optimization, and bolster the company's commercialization strategy. This capital injection signals strong investor confidence in Planet Smart's ability to disrupt the traditional plastics market within the hygiene sector and contribute to a more sustainable future. The company's focus on a circular economy model and its compatibility with existing infrastructure suggest a clear path toward widespread adoption and impact.
See full Planet Smart company page
